The Latest Event Industry Insights

by | May 13, 2016 | Blog, event management, Marketing | 0 comments

9 Best Blogging Platforms for Event-Content Marketing

The fact that content creation around your event’s theme or just events in general is pertinent to create and maintain awareness among people so as to generate and amplify the count of event attendees, advocates the idea that the created content needs to be presented to the audience in a legible manner with the aid of a platform that would support the desired design and orientation.
This post aims at furnishing the details and intricacies of the different blogs that are renowned for content creation and management.
Here are some of the best platforms available not only for creation of content but also for getting leads.


WordPress, from its inception in the year 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes, since then has grown to be the largest self-hosted blogging tool in the globe, used on millions of sites and viewed by tens of millions of people every day. WordPress just has 299 employees managing the whole Open Source project.
Wordpress allows you to add plugins to your blog such as Facebook, Twitter etc., there by integrating social media to the content that you generate so as to generate leads.


One of the first blogging platforms, Blogger was initially known as BlogSpot. This Google-owned service is most popular among casual bloggers who write or share online for fun. Blogger is best-known for its quick setup and user friendly interface. With more than 500 million users Blogger provides a large number of people to whom your event-related content would reach.


Tumblr is a microblogging platform and social networking website founded in the year 2007. Tumblr lets you effortlessly share anything; it allows you to post photos, text, links, quotes, music and video from your browser, desktop, email, phone etc. When you start your blog you will be able to customize everything from colors to your theme’s HTML. There are in total 294.2 million blogs on tumblr and around 120,000 average sign ups per day with 550 million monthly users. All of tumblr is managed by just 377 employees.


As the tag line goes, medium is the perfect place to read and write. Through a combination of algorithmic and editorial curation, posts on Medium get spread around based on interest and engagement not because of mere popularity of a person. Medium is not about who you are or whom you know, but about what you have to say. It’s a place to blog if you want your words to be taken seriously, and if you favor a polished, streamlined experience.


Ghost is an entirely open source content writing platform which has the facility to get a live preview of how your post will end up while you are writing it i.e., editing is facilitated using a split screen display. Ghost content platform is codded in JavaScript and designed to simplify the process of online publishing for individual bloggers as well as online publications. This platform might act as a worthy alternative to WordPress.


Weebly is another blogging platform that is great for businesses who want to maintain a blog on their website. It is a web-hosting service featuring a drag and drop website-builder. By using Weebly one gets the access to customizable layouts, a set of free themes, and the usual sharing features that you can expect, to spread your words far and wide.Since Weebly can be used for blogging and web building, business experts find this platform more expedient in terms of use than other platforms where blogs and websites are created separately.


Typead is deliberately marketed to non-technical users and includes additional features like multiple author support, photo albums, mobile blogging etc. The service is available in several languages and countries around the world. A major drawback to using Typepad is that all of the blogs are hosted by Typepad itself on their server, so you do not have the choice of using the platform with your own blog host.


Squarespace is a comprehensive platform that provides multitudes of options in terms of customization. It is a content management system that is composed of a website-builder, blogging platform and hosting service. One does not require coding-knowledge to change the content or layout or anything for that matter, which makes squarespace completely user friendly.

Wix is a cloud-based web development platform that allows users to create web sites and mobile sites with the help of their online drag and drop tools. Its predominant aim is to build websites, but it can also be used to start a blog. Although Wix uses a user friendly interface it has its own drawbacks in terms of search engine optimization (SEOs).


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