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8 Best Lead Capture Apps to Help You Succeed at Tradeshows

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When attending a trade show, the most important thing is to ensure you capture as many leads as possible. The best way to do that is by using a lead capture app on your smartphone or tablet. There are a lot of different lead capture apps available, but not all of them are created equal. In this article, we will discuss some of the best lead capture apps available for tradeshows.

Technology is replacing the traditional lead-capture method

Best Lead Capture Apps

Tradeshows have been a staple in the core business community for decades. They are a place where businesses can come to learn about new products, meet with suppliers, and network with other businesses.

However, over the past few years, there has been a shift in how tradeshows are being conducted. More and more businesses are using technology to capture leads instead of relying on traditional methods like business cards.

There are a number of reasons why technology is taking over the tradeshow lead-capturing process. It is much easier to collect information electronically than it is to collect business cards.

With technology, you can have people enter their information directly into your system rather than having to hand out paper business cards and hope that they will remember to follow up with you. Additionally, using technology allows you to track the success of your tradeshow marketing efforts.

4 popular lead capture methods

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It’s important to have a lead capture method in place to gather information from potential customers. Here are four common methods:

1. Sign-in forms

Sign-in forms are a popular lead-capturing technique in a trade show. They are popular because they are easy to use and people can quickly fill them out. In addition, they provide a way to collect information about potential customers. The information gathered from sign-in forms can be used to follow up with potential leads after the show.

2. Business card scanners

It involves using a scanning app on your phone or tablet to scan the barcodes on business cards. This information can then be imported into CRMs systems or other lead capture software.

Business card scanning is quick and easy, and it ensures that you capture all the contact information for everyone you meet at the show. It’s also a great way to connect with quality leads after the show, as you can easily follow up with them by email or phone.

3. Business card exchange

It involves capturing leads by collecting business cards from people who you meet at the trade show and then following up with them afterward. Not only do they provide a way for you to exchange contact information, but they can also be used as a lead-capturing technique.

If you have a good collection of business cards from other businesses that you’ve met at trade shows, you’ll have an easier time following up with them after the event.

4. Event badge scanner

A device scans the barcode on event badges and captures the contact information of attendees. This information can then be used to follow up with potential customers after the show. Event badge scanners are a quick and easy way to of lead capturing, and they can be used in conjunction with other lead-capturing techniques, such as sign-up sheets or contact forms.

Why choose an event app for lead capture?

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Many event professionals are choosing event apps as their tool of choice in the business process to maximize opportunities for collecting leads. Here are five benefits of using an event app for lead capture:

1. Increased engagement with attendees.

An event app provides an interactive experience that engages attendees and encourages them to participate in the show. It leads to both brand awareness and helps in collecting leads.

2. More accurate lead data.

With a lead capture tool, lead data is automatically captured and sorted into the appropriate categories, hence, it can maximize opportunities for more accuracy than data collected manually.

3. Greater visibility into attendee behavior.

A lead capture software offer insights into how attendees are using the app, what content is most popular, and which exhibitors they are visiting. This information can help improve future events.

4. More efficient use of space.

A lead capture tool allows exhibitors to optimize their layout in real-time, creating a more dynamic and engaging experience for attendees.

5. More personalized marketing.

Using an event app, exhibitors can customize their messaging, including text messages and email campaigns.

What is the difference between lead capture and lead retrieval?

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Lead capture is getting potential customers’ information, such as their name, email address, or phone number. This information can then be used to follow up with these leads after the trade show.

Lead retrieval, on the other hand, is the process of obtaining leads from exhibitors at the trade show. This can be done by scanning badges or business cards at the exhibitor’s booth. Retrieval systems usually provide real-time results, so you can see which leads are most promising right away.

So which one is right for you? Some people might say that lead retrieval is better because you are getting leads that are already interested in what you have to offer. Others might say that lead capture is better because you get more leads overall.

The bottom line is that both lead capture and lead retrieval are important for marketing your business.

Key features to be included in an event lead capture app

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There are a number of great apps available that can make this process quick and easy. Here are some of the key features to look for when selecting an event lead capture app:

–  A customizable form that can be tailored to fit the specific needs of your event.

– The ability to scan QR codes or barcodes on name tags, will make it easier for lead capturing.

– A map feature that will show guests where they need to go for different activities during the event.

– A registration feature in the event management software that allows guests to sign in when they arrive.

– The event management software should be able to integrate with other software you use, such as your CRM or marketing automation platform, so you can easily track leads and follow up with them after the event.

– You should be able to find help with the app should you need it, and you should be able to get support if your form doesn’t work correctly.

– The lead-capture app should be easy to navigate, so attendees can quickly find the form they need to fill out.

7 best lead capture apps for a trade show

1. WebMOBI

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WebMOBI is a great platform for lead capture and retrieval. You can create registration forms, promo codes, and multiple landing pages for bringing in registration. The attendees can sync their mobile phones with the application for easy check-in of the event using the QR code, e-tickets, or through the onsite check-in.

Generate quality leads through contact exchange or the business card scanner. For email marketing, you can use our customizable email templates. The read confirmation message will enable you to capture RSVPs.

You can track the event data and the performance of your tradeshow in real-time and easily export the data for future use. The event branding elements will enable you to add a logo, banner, and color schemes that suit your brand and help in brand promotion.

Key features of WebMOBI

– Event registration and self check-in

– Quality lead generation

– Audience engagement tools such as livepoll, live quizzes, q&a, and word clouds

– Interactive presentation layouts with 40+ present mode themes

– Easy integration with CRM such as Salesforce

Tap here to learn more

2. Social Tables

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Social Tables is used by planners and companies to create more than one million successful events. Easily create to-scale diagrams, 3D renderings, flexible guest seating, online collaboration, and remote check-in for visitors through the mobile app.

Key features of Social Tables

– Add a lead capture form on your website to collect leads

– Give a score to the leads by creating your own criteria

– Customizable guest labels

– Easy-to-use search filters

– Simple guest check-out

Drawbacks of Social Tables

– No video tutorial for app usage

– Compatible with iOS only

3. Leadature

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You can conduct any number of events through it and scan an endless number of contacts and leads, ask an unlimited amount of questions, and send an unlimited amount of messages in real-time. The mobile app permits users to automatically scan QR codes with connections to more than 50 third-party systems, scan business cards in more than 20 languages, manually type data, or pre-load the program with information for any event.

Key features of Leadature

– Quickly scan into any room, session, meeting, or anywhere else.

– Fast check-in enables a better attendee experience

– Update your current location instantly with a list of sessions. meeting rooms,, and more.

– Get access to the most up-to-date information at the end of the tradeshow.

– Barcode scanner

– NFC scanner

Drawbacks of Leadature

– Not so popular yet

4. iCapture

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iCapture is one of the easiest methods of developing your mobile app into a lead capture device. Instead of simply relying on optical character recognition (OCR) systems to extract text from business cards, the app sends the card image to a transcriber who verifies the data.

iCapture organizes all lead data into a spreadsheet that can be directly accessed by accessing their website. The data can be with your customer relationship management (CRM) or marketing automation software, such as {ardot, Salesforce, HubSpot, etc.

Key features of iCapture

– Event badge capture

– Lead scoring

– Works offline

– 24/7 support

– Automation

– Personalized and relevant follow-up

Drawbacks of iCapture

– Difficulty in integration with some scanning systems.

– Suitable only for small enterprises

5. Xpress Connect by CDS

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With Xpress Connect, you will be able to collect data from attendees by scanning the barcode or QR code on their badge with your phone camera. As an alternative to using your own mobile phone,  you can rent one of the CDS’ android mobile phones, or you can upgrade to the desktop version.

Once you have collected the data, you add notes, conduct surveys, answer questions, rate leads, or schedule follow-up appointments.

Key features of Xpress Connect 

– Lead capture is quick and fast

– Works offline

– Barcode and QR Code scanner

– Mobile phones on rent for the event

Drawbacks of Xpress Connect

– Difficulty in the account setup

– Interface is not user-friendly

6. Attendify

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The platform enables you to create connections with exhibitors and attendees by installing the lead retrieval system at your event. With Attendify, you will be developing the skills of understanding the behavioral data of the event attendees and prospects with whom you have interacted in the tradeshow.

As an event organizer, you can easily onboard sponsors and exhibitors using the user-friendly interface.

Key features of Attendify

– Extremely easy setup for exhibitors and sponsors

– You can monitor and track the performances

– Exhibitors can easily capture leads through the badge scanner

Drawbacks of Attendify

– No free version is available

– No premium integration services

7.  Leadpod by Expo Mobile

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Expo Mobile’s LeadPod app is a variation of their previous hand-held barcode scanner known as LeadKey. The program captures real-time leads immediately, displaying them on your own device or saving them to a portal protected with where you can download the files after the demonstration. Notes and actions are able to be added through the app to the contact record.

Key features of LeadPod

– It is free to download

– Easy lead follow-up through calls, messages, or emails.

– Takes not on each lead,

Drawback of Leadpro

It will only function at events at which Expo Logic is being contracted for providing lead retrieval services.

8. LeadCapture by Cvent

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The exhibitors can use the app Help to keep a log of whom they worked with and follow up on new opportunities. LeadCapture integrates all of Cvent s onsite solutions, including its CrowdCompass event mobile app, OnArrival, for badging and check-in, and SocialWall for leveraging social media onsite.

Key features of LeadCapture by Cvent

– Qualify leads by manual scanning.

– Lead rating system with a star

– Easily take notes on the interest of the leads, their preferred mode of communication, and any other important information

Drawbacks of LeadCapture by Cvent

– Stakeholders are involved who monitor databases for integrations.

– The onsite sales team must comply with the set regulations.

Wrap Up!

In conclusion, there are many great lead capture apps to choose from. If you are looking for an app that is easy to use and provides great results, then any of the apps on this list would be a good choice for you.

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