There are a lot of tradeshow apps available on the market today. The best tradeshow apps will provide you with all the information you need to run a successful event. They will also make the process of booking and managing events easier than ever.
What are tradeshow apps?
Tradeshows are a great opportunity for businesses to promote their products and services to potential customers. However, organizing and attending a tradeshow can be expensive and time-consuming. Tradeshow apps can help businesses reduce these costs and make the most of their time at tradeshows.
There are a number of different types of tradeshow apps, but all of them have the same goal: to help businesses save time and money. Some of the most common features of tradeshow apps include event planning tools, exhibitor directories, lead tracking, and social media integration.
Event planning tools allow businesses to create a trade show agenda and manage booth tasks. Exhibitor directories provide information on other exhibitors at the show, including contact information and products or services they offer. Lead tracking helps businesses keep track of potential leads from the show and follow up with them after the event.
6 Key reasons why to use tradeshow apps
A tradeshow can be an incredibly valuable opportunity to network with potential clients, get your company’s name out there, and make important sales contacts. However, if you’re not using the right tools, you could be missing out on a lot of opportunities. Here are six key reasons to start using tradeshow apps:
1. Lead generation
Tradeshow apps allow you to keep track of all the people you meet at the show, as well as the leads and contacts you generate. They make it easy to keep track of whom you talked to, what they said, and when you need to follow up.
Plus, many of them include features that allow you to take notes and even snap photos of business cards. So if you’re heading to your next trade show, be sure to bring along a tradeshow app.
2. Collect information
When exhibiting at a trade show, it is important to have a way to collect contact information from potential customers. Traditionally, this has been done by having people fill out a paper form or providing them with a business card.
Now, there are now tradeshow apps that can be used to collect contact information from potential customers. These apps provide a convenient way for people to provide their contact information and they can be used to store the information in a database for future reference.
3. Deliver updates and announcements
As a tradeshow exhibitor, it’s important to keep your attendees up-to-date on what’s happening at the show. You can do this by using a tradeshow app to deliver updates and announcements. Tradeshow apps are easy to use and can be customized to fit your needs. They allow you to send messages quickly and easily, which helps keep your attendees informed.
4. Stay organized
A tradeshow app can help attendees stay organized and on track while at the show. These apps can provide a list of the exhibitors, their booth numbers, and even the products that they will be showcasing. They can also provide a map of the venue with directions to each booth.
5. Make the best use of your time
As the organizer of a tradeshow, you have to be assured that you make the best use of your time at the show. Tradeshow apps can help you find the exhibitors and products you’re looking for, as well as provide information on the show itself. They can also help you manage your schedule and connect with other attendees.
6. Make networking easier
With all of the different tasks that go into organizing a successful tradeshow, it’s no wonder that many event planners are turning to technology to help them out. A tradeshow app can make networking easier for everyone involved. They can provide a central place for attendees to find exhibitors and schedule meetings, and they can also help organizers keep track of everything that’s going on.
5 Ways to Select the Perfect Tradeshow App
When planning a tradeshow, one of the most important decisions you’ll make is which event app to use. There are many options available, so it can be tricky to choose the right one. Here are five tips to help you make the right decision:
1. Look at the features
Decide what features are important to you. Do you need an app that can manage registrations and track attendees? Or would you prefer an app that allows exhibitors to book appointments with potential clients? Make a list of the features you need and then find an app that meets your needs.
2. Consider your budget
Event apps can range in price from free to several hundred dollars. Choose an app that fits within your budget without sacrificing functionality.
You can only use one event app at a time. Choose an app that works with your current smartphone, tablet, or laptop.
4. Brand reputation
Purchase an app from a reputable company. Event apps are produced by companies that specialize in the industry and they have experience with managing events.
5. Read reviews
It’s always a good idea to read reviews before selecting an event app. Reviews will help you in two ways. First, it gives you a better idea of what features an app offers. Second, it allows you to see if the app is up to date with new features and functionality.
Best tradeshow apps
If you’re looking to step up your tradeshows, there are a number of great apps out there that can help. Here are some of the best:
WebMOBI is the complete event app for organizing hybrid tradeshows and conferences. It aims at boosting the experience of the virtual attendees with a 3D exhibitor booth, one-on-one sessions, an online survey, and many more.
It enables registrations for the tradeshows. The organizer can create multiple landing pages, forms, and promo codes to attract registration. The self check-in feature allows the attendees to sync the app with their mobile apps and check in through QR codes, and e-tickets, and it also supports onsite check-in at the physical platform of the tradeshow.
You can promote your tradeshow through email marketing using the customized email templates in the app. The read confirmation mail enables you to capture RSVPs. You can exchange contact information with the business card scanner. The automatic lead capture mechanism easily syncs with CRM software, like Salesforce.
The event branding elements enable you to add logos, banners, and color schemes to the booths. It helps in boosting brand awareness. You can boost the attendee engagement through built-in interactive tools such as livepolls, word clouds, live quizzes, and live Q&A sessions.
Key features WebMOBI
– 3D exhibitor booth
– Activity feeds and social media sharing
– Business card scanner
– Badge printing
– Audience engagement tools such as livepoll, word cloud, live q&A, and live quizzes.
– Lead retrieval report
– Real-time analytics and data export
– Exhibitor profile
– Beacons engagement
– Content moderation system, and many more.
iCapture is a useful lead capture tool for trade shows. Its major purpose is to eliminate the need for paperwork and facilitate the capture of leads. It integrates with popular email marketing tools, including MailChimp. It contains templates for lead capturing and qualification for both offline and online events. You can customize the look of the iCapture trade show lead capture app to match your brand. It is available on all three major platforms, iOS, Android, and Windows.
Pros and cons of iCapture
– Easy to use
– Quick setup
– Seamless integration with CRM
– Excellent lead capture mechanism
– No video training available
Eventbase’s mobile app makes it possible for trade show attendees to browse through hundreds of booths in an organized fashion and navigate without worrying about getting lost. Event organizers can use beacon technology to target attendees at specific locations and send them to relevant messages with information about nearby exhibitors, upcoming events, product launches, and other products.
You can also encourage event attendees to explore the trade show booth by rewarding them for doing so. Give event attendees game points, daily, or overall prizes for visiting sponsors according to your discretion.
Pros and cons of Eventbase
– Takes into account different event scenarios
– Easy to use
– Simple setup and maintenance
– Sometimes the platform becomes a bit clunky to navigate.
If your database contains hundreds or thousands of different products, the FatStax catalog app could help your business. By storing all your product information in this app, you can immediately pull up product details for booth visitors.
You can sort and filter your data based on tags. Whenever a prospective buyer comes from your booth with an inquiry, simply go into your catalog to find a relevant product by name, number, or some other info. But FatStax is available only on iOS.
Pros and cons of FatStax
– Training management
– Document management
– Presentation management
– Easy content management
– No lead management
– No team collaboration
Leadature is a lead-capturing tool for trade shows and conferences. It can qualify leads online, send out promotional material to investors and shareholders, and accelerate the sales pipeline with real-time data.
Leadature can be downloaded to a PC, tablet, or smartphone and can operate without connecting it to the internet. The app can be used with offers a comprehensive set of badge types, so long as the data is not encrypted.
Pros and cons of Leadature
– Live training is available
– Video training is available
– Compatible with SaaS. iOS, Android, and Windows
– 24/4 support
– Not so popular
Elk is an effective program for converting currency for global trade shows. It is available on iPhones, Apple Watches, and iPad. This system is different from others that require manual entry of numbers, as it entirely operates on swipes and tabs. It can convert currency in a fast and effective manner on your device. You can also view the rate table on your device.
Pros and cons of Elk
– Offers a full-featured free trial for two weeks
– Automatically updates rate table online
– Automatically gets the geographical location and updates the currency accordingly.
– Sometimes, the conversion rate is not in real-time
Exhibitors can use this handy application to quickly create surveys aimed at capturing attendee suggestions and opinions while they attend your booth. Unlike many other programs, it performs flawlessly without needing an internet connection, making it valuable for big convention centers with low internet connectivity.
The automated lead feature can be used to collect leads after the survey.
Pros and cons of QuckTapSurvey
– Email marketing
– Complaint monitoring
– Multi-channel distribution
– Feedback management
– No in-app card scanner integrated
– Survey cannot be edited once published
8. Pixe Social
This app makes it easy to include a photo area in an exhibitor booth. Photos can be taken by others or as selfies and can be easily shared on social media. In Pixe Social, you can brand each photo with your logo, event name, dates, relevant hashtags, or any other marketing messages. It is compatible with the latest iOS and Android versions
Attendees can also add text to their photos before sharing them on social media platforms.
Pros and cons of Pixe Snap
– Encourage guests for photomonials
– Boost word-of-mouth promotion
– Green screen enabled for background selection
– May pollute the follower’s feed with the same photograph everywhere.
In conclusion, using tradeshow apps can help make your experience more productive and efficient. By using one or a few of the eight best tradeshow apps listed above, you can be sure to have everything you need at your fingertips. So, what are you waiting for? Get started today!
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