Handy Guide To The Do’s and Don’ts Of Mobile Event Apps!
When planning an event, there are many things to consider, such as location, timing, and guest list. Another important factor to consider is the technology you’ll be using to help organize and manage the event.
A mobile event app can be a great tool for your gathering, but it’s important to know the do’s and don’ts when using one. To help, here are some do’s and don’ts of using mobile event apps.
The emergence of mobile event apps
Are you planning an event? If so, you’re likely considering a number of different technologies to help make the event run more smoothly. One of the most popular technologies for events is mobile event apps. Event app usage has been on the rise in recent years, and there are a number of reasons why this is the case.
These apps allow attendees to view a conference or meeting agenda, access speaker bios, and social media, and even network with others who will be in attendance. What’s more, they can do all of this from their smartphone or tablet, making them the perfect solution for busy professionals on the go.
What is the purpose of mobile event apps?
As the use of smartphones and mobile apps has increased, so too has the use of mobile event apps. There are a number of key purposes for which mobile event apps can be used.
One purpose is to provide information about the event to attendees. This includes the agenda, speakers, and any other relevant information. Mobile apps can also be used to provide updates about the event as it is happening.
Another purpose is to help attendees connect with each other. This can be done by providing a list of attendees or by facilitating social media interactions among attendees.
Mobile event apps can also be used to collect feedback from attendees. This can help organizers improve future events. Finally, mobile event apps can be used to sell products and services related to the event.
Mobile Event Apps – Do’s & Don’ts
Mobile event apps have time and again offered a wide range of sophisticated features for both event attendees and planners to improve engagement rates and save majorly on costs. But before any event, it’s crucial for every event organizer to strategize and formulate the right and do’s and don’ts of mobile event apps.
This is to ensure that the services offered by the event app should easily settle in with any potential attendee and effortlessly accelerate the interaction between various audience members. And to help you avoid any possible faux pas and provide the best possible app and event experience, we at webMOBI have curated a comprehensive list of do’s and dont’s for your mobile event app.
With webMOBI, publish a fully-featured event engagement app quickly. You can update the schedule included in the conference event app, and your visitors will see it instantly. If you fear that they can miss the update, you can always send them a push message and catch their full attention. Engage with the attendees by publishing materials, including presentations, videos, documents, or photos.
The do’s of mobile event apps
Do plan ahead
Whether it’s a day-to-day strategy or your overall social media model, designate your operations and functions before the event begins. This not only helps your workflow process smoothly, but it helps to face any pressing challenges during the event to easier.
Strategize your work at least a month prior to the event to ensure wider audience reaches and high engagement rates.
This would include defining success parameters and metrics, aligning your event framework with the content, tailoring your mobile app with the event’s content, etc.
Do customize and promote your app
The best apps are often customized to your brand, your audience’s demographics, your staff, exhibitors, sponsors, and media outreaches.
In addition to tailoring your app, it’s simultaneously critical to promote your mobile event app on your native website and social media outlets.
You can even find platforms of event promotion through the event registration processes and by informing your attendees of the app prior to the event and onsite.
Do combine your social channels
Ensure that your mobile event apps offer your attendees the opportunity to be social and circulate their event (and app) experience within their networking circles.
By integrating your app with social media channels, you incidentally end up boosting your social media engagement rates and promotional strategies.
Do hire a CSM
A customer success manager (CSM) is an expert in the field of optimizing an app experience. CSMs ensure you and your attendees of the smooth and systematic flow of any event and often provide the best practices and solutions to tech-related hurdles.
Do provide a way for attendees to connect with each other
Most event apps allow you to create a custom schedule, so attendees can see what’s happening and when. You can also use the app to send out reminders about the event and communicate any changes or updates.
And if you’re looking for a way to collect feedback from attendees, many event apps include features that allow you to do just that.
The don’t of mobile event apps
1. Don’t build the mobile event apps hastily
One of the most important decisions you’ll make is what type of app to use to help manage everything. While a mobile event app can be a great asset, it’s important not to build it hastily. Here are four tips for creating a successful mobile event app:
Don’t wait until the last minute to create your app. Make sure you have plenty of time to design and test it.
Choose the Right Platform
Not all apps are created equal. Make sure you choose a platform that will be compatible with all devices.
Keep It Simple
Your attendees shouldn’t have to struggle with a complicated app. Keep it simple and easy to use.
2. Don’t assume a 100% download rate
No event planner can be assured of a 100% download rate just by simply having a mobile event app. You need to promote your app aptly in order to make sure that your attendees are fully aware and excited by the prospect of it. But it’s important to maintain that hype before, during, and even after the event.
Even if your target audience is tech-savvy and likely to have downloaded an event app before, you cannot predict how many of them will do so for your particular event.
Additional factors such as the time of year and the prominence of your event can impact download rates. Make sure you have a solid plan in place for marketing your app and getting it into the hands of as many attendees as possible.
3. Don’t design a one-off app
Building an app from scratch is more time-consuming and costly in comparison to using existing designs. By customizing the app already available, you end up saving time and expenses.
Avoid building a one-off mobile event app. It’s not worth the time and effort, and you’re likely to disappoint users. Here’s why:
First, designing and building a custom event app typically takes a lot of time and effort. You’ll need to design the user interface, develop the back-end functionality, and test it all to make sure it works well.
Second, most users will be disappointed with a one-off event app. It won’t have the features they’re used to seeing in their favorite social media or messaging apps. And it’s unlikely that your app will work well on all devices and platforms.
Third, there’s no guarantee that your app will be used at the event you build it for. Attendees may not even know about it, or they may not be able to download it in time.
4. Don’t abuse the hashtag
If you use hashtags indiscriminately or inappropriately, you can actually detract from the attendee experience and make it harder for people to find the information they need. Here are three tips for using hashtags effectively in your mobile event app:
Use hashtags sparingly.
Don’t include every possible hashtag under the sun in your event app. Choose a few that are relevant to your event and audience, and use them consistently throughout the app.
Use unique hashtags.
When creating a hashtag for your event, make sure it’s unique and not already being used by another organization or group. This will help ensure that your content is easily found by attendees.
Be aware of the language that you use.
Using a hashtag that is not as widely understood by your audience will likely lead to confusion, and may even make it more difficult for attendees to find an event. Don t use words or phrases that are too technical or unfamiliar to your audience.
5. Don’t overwhelm attendees with too much information.
One common mistake that event planners make is overloading attendees with too much information in the app. This can lead to confusion and frustration among guests.
There are a few key things to keep in mind when designing your mobile event app in order to avoid overwhelming attendees. First, be sure to limit the number of features in the app. Only include the most important information – such as the agenda, speaker bios, and maps – and save other details for the website or program booklet.
Another important consideration is font size and spacing. Make sure all text is easy to read and use plenty of white space between items to help them stand out.
6. Don’t post irrelevant or spammy content.
Don’t fill the app with irrelevant or spammy content that will only clutter users’ screens and make it difficult to find the information they need. Here are some tips for posting content in mobile event apps:
– Make sure all posts are relevant to the event. This includes announcements, updates, and photos or videos from the event itself.
– Avoid posting duplicate content or spammy links.
– If you’re promoting your own event or product, make sure it’s relevant to attendees of the current event.
– Only post high-quality photos and videos that reflect positively on the event and its attendees.
7. Don’t make it difficult for attendees to find what they need.
It is important to make sure that all of the necessary information is easy to find for attendees. This includes having a mobile event app that is user-friendly and easy to navigate. If the app is difficult to use or has too much information, attendees may become frustrated and not use the app at all.
In order to avoid this, be sure to include a table of contents with headings that are easy to understand. Also, make sure that all of the important information is located in easily accessible places within the app. This will help ensure that everyone has a positive experience using the app and can easily find what they need.
Why choose WebMOBI?
WebMOBI is a branded mobile event app that enables the organizers to successfully conduct a great event, including onsite events, virtual events, and hybrid events. The mobile event apps software has made event management easier as it got a lot of advanced features from building forms and landing pages for event registration to event check-in.
It supports quality lead generation through business card exchange and business cards scanner which the event marketers can sync to their CRM tool like Salesforce. The event marketers can also promote their event through event marketing using the in-built customizable email templates.
You can use the attendee engagement tools such as livepolls, word clouds, live q&a sessions, and live quizzes with real-time analytics and downloadable results. You can add a logo, color schemes, and banner ads using the app.
In conclusion, while there are many benefits to using a mobile event management app, there are also some important things to keep in mind. By following the do’s and don’ts listed in this article, you can make sure that your event app is a success.