Hybrid event management offers a unique opportunity to connect with both onsite and virtual audiences from a variety of backgrounds and industries. However, if done improperly, they can be a disaster. In this article, we will discuss 10 mistakes that every event organizer should avoid for successful event management.
What is a hybrid event?
Hybrid events are becoming more popular because they offer a unique opportunity for businesses and attendees. They combine the best elements of online and offline events, which makes them more engaging for participants.
Online events can be convenient for participants who want to participate from anywhere in the world, while offline events provide opportunities for face-to-face interaction that are particularly beneficial for businesses.
One of the benefits of hybrid events is their ability to reach a wider audience than either online or offline events can on their own. By combining the strengths of both formats, hybrid events can create an event that is more engaging and informative for participants. This is especially important when it comes to reaching young people, who are increasingly preferring participatory forms of entertainment over traditional forms.
Another advantage of hybrid events is their affordability. Many businesses find them to be less expensive than either online or offline events. Hybrid events are mainly used for corporate and association events.
The Benefits of Proper Hybrid Event Management
Hybrid event management is the perfect way to handle events that require a mix of in-person and online components. Here are 5 key reasons why proper hybrid event management is needed:
1. Enhanced communication and collaboration
With hybrid event management, team members can stay connected and share ideas via social media, email, or other means while still attending the event in person. This allows for better planning and execution of the event, as well as efficient communication between attendees.
2. Increased efficiency
By using various platforms to communicate and collaborate, hybrid events can be more efficient than traditional events. This means that less time is wasted on unnecessary tasks, which can be put towards more important aspects of the event.
3. Greater flexibility
By incorporating both online and in-person components into an event, organizers have more flexibility when it comes to what they offer their attendees.
4. Increased security
To ensure the safety of their attendees, hybrid events often use secure online platforms to communicate with them.
5. More Accessible
The accessibility of hybrid events allows for anyone in the world to attend, regardless of their geographical location. This is an important aspect given that many people do not have the time or resources to travel long distances.
Biggest mistakes of hybrid event management
Hybrid event management is a successful blend of both traditional and modern event planning techniques. However, there are some biggest mistakes that event planners make when implementing a hybrid event plan.
1. Unclear about the intended purpose
Event planners often make the mistake of not having a clear intended purpose and objectives. This can lead to inefficient planning and ultimately an ineffective event. Event objectives are what a participant is supposed to achieve by attending the event.
They can be simple things like making new friends or gaining knowledge, or they might be more complex, such as becoming more knowledgeable about a certain topic or participating in a leadership role.
If you don’t know what your participants are hoping to achieve from coming to your event, it’s difficult to plan for it effectively.
2. Not streamlining the agenda
Hybrid event managers often make the mistake of not streamlining the agenda. This can lead to a bloated and chaotic event, where it is difficult to keep track of what is happening.
By keeping the agenda streamlined, hybrid event managers are able to better manage the flow of events and maximize efficiency.
Additionally, this will help attendees focus on the most important aspects of the conference.
3. Cramming excessive content
Event managers often make the mistake of cramming too much content into their events. This can be a problem because it can make people feel overwhelmed and lose interest in the event.
It’s important to keep your events concise and focused on what’s important so that participants have a good time. By limiting the amount of information you provide, you can better ensure that everyone attending has an enjoyable experience.
One way to limit the amount of content in your event is to organize it into topics. This will make it easier for attendees to find what they’re looking for and increase the likelihood that they will stay engaged throughout the entire event.
Additionally, keep your content as short as possible – only include information that is necessary to help participants understand what’s happening.
4. Not keeping the audience engaged
Event organisers often make the mistake of prioritizing their own agenda over engaging their onsite and virtual attendees. By doing this, they may neglect to take into account what would be best for their attendees.
In order to successfully boost audience engagement, it is important for event organisers to first understand who they are and what they want. Once you know that, you can begin tailoring your event to meet their needs. For example, if your audience is predominately young professionals, you might want to hold a more interactive event than if your attendees are retirees.
Additionally, making sure that you are delivering engaging content to your target audience will ensure that they remain engaged throughout the event. Finally, always keep in mind the time frame for which you are planning the event.
5. Not choosing the right sponsors
Organizers of events often make the mistake of choosing sponsors who do not align with the mission or vision of their event. For example, an event focused on promoting sustainability may choose a company that manufactures unsustainable products as a sponsor.
Similarly, an event focused on improving public speaking may choose a sponsor whose products help people become better speakers. While these sponsors may be helpful in supporting the main purpose of the event, they are unlikely to influence participants in a positive way and can actually harm its reputation.
6. Not responding to audience queries
By taking the time to respond to comments and questions, you can build trust and rapport with attendees. It’s also important to remember that not all questions are created equal – some might require more time or attention than others, so it’s best to prioritize them accordingly.
Additionally, it’s worth considering how you will handle difficult or unpopular questions. If you can’t answer them yourself, find an expert or spokesperson to provide an answer.
Finally, make sure to track feedback throughout the event so that you can continue improving it in future iterations.
7. Losing track in the meeting
Most event organizers make the mistake of “losing track of the session” at some point during an event. This can be a result of misplaced paperwork, a lack of organization, or even just plain forgetfulness. When this happens, it can lead to missed opportunities and wasted resources.
It is crucial to keep a close eye on attendance totals and make sure everyone who was supposed to attend is there. If there are any missing participants, contact them immediately so that they can join the session.
You can use a mobile event app like WebMOBI to keep track of who has attended each session and when they finished it.
8. Lack of practice
Not rehearsing is a common mistake of hybrid event organizers. By not rehearsing, the organizer increases the chances that their event will be unsuccessful and lack cohesion. This can lead to problems such as unplanned absences or last-minute changes that disrupt the flow of the event.
Rehearsing allows for better coordination of activities and ensures that all participants are on the same page. It also helps to avoid any unforeseen issues that could occur during the event. By rehearsing, hybrid event organizers can ensure a successful and enjoyable experience for all attendees.
9. Excessive security
When planning a hybrid event, it is important to consider the security risks that come with hosting an event in a virtual environment. Too much security can be a common mistake for hybrid event organizers, as it can divert resources away from the event itself and towards protecting the platform.
To avoid this problem, hybrid event planners should take into account three factors when planning their security strategy: user identity, user behavior, and data protection. By understanding who is using the platform and what they are doing, organizers can create policies that keep users safe while still allowing them to have fun.
Additionally, implementing proper data protection measures will help prevent unauthorized access to information.
10. No follow-up with participants
Notifying participants about follow-up events and keeping them informed about what is happening can help make the experience more enjoyable for everyone involved.
Not following up with attendees can result in lost opportunities for networking and connecting with other participants. Notifying participants about follow-up events and keeping them informed about what is happening can help make the experience more enjoyable for everyone involved.
By staying in touch, hybrid event organizers can ensure that everyone has a positive experience and that valuable connections are made.
Tips for hybrid event management
Here are six tips for event organizers to conduct successful hybrid event management:
1. Have a clear intended purpose
Make sure you have a clear and intended purpose for what you want your hybrid event to be. This includes defining the objectives and intended purpose of the sponsors as well as ensuring that all parties are on board with the same vision. You should also have a proper marketing strategy.
2. Look after the needs of the attendees
Take into account the needs of both your attendees. For example, if you want to incorporate some interactive activities into your event, make sure that these don’t conflict with any corporate or brand guidelines that your sponsors may have in place.
3. Make sure to keep everyone on the same page
It means that you need to have a detailed document outlining your vision for the event, objectives, and goals.
4. Keep event content and other things friendly
Event organizers should make sure to keep event content and other relevant things friendly and non-threatening. Even though the event managers may want to do something fun, it’s essential that the attendees feel obligated to attend as it might affect their attendance.
5. Assess event success
Assess your event’s success at the end of the day and take the necessary steps to ensure that it was a successful event for everyone involved.
Why should you use an event management platform?
There are many benefits to using an event management platform or app for hybrid event management. These apps allow event organizers to manage their onsite and virtual audience from a single location, which can save time and simplify the process.
Event platforms often offer features such as online registration, ticket sales, and audience interaction that make the management of events more efficient. If you are planning a large or complex event, using an event app can help make the process easier and more organized. Such an event platforms can provide amazing onsite and virtual experiences to the target audience
Plus, they make it easy to share updates and photos with physical and virtual attendees. Finally, event apps can help you manage costs associated with your event. By using an app, you can avoid cost overruns and ensure that all expenses are accounted for including event marketing strategy. Overall, event technology is helpful for successful events.
WebMOBI event app: Book a demo
In conclusion, proper hybrid event management requires attention to detail and a constant focus on the overall goal of the event. By avoiding the mistakes mentioned in this article and following these simple tips, you can ensure a successful and memorable event.