The Latest Event Industry Insights

by | Apr 27, 2016 | Blog, event management | 0 comments

Key factors to sustain profitable event clients

Event planning for corporate clients is always considered as huge business. Starting with the budget, planning, resourcing everything involved with corporate be large. When you decide to work for corporate clients, you might find it difficult to manage your business. The main focus of your business should be aligning your business objectives with that of your event objectives. By sustaining your relationship with corporate clients you can add credibility to your business. Here are some key points which you have to consider while working with corporate clients to grab a future opportunity.

Focus on event objectives

Make it a routine to prepare a draft plan. Discuss with the client about their needs, get to know the main goal of the event. Try to stick to the goal throughout event planning. Ask questions which are very important part of planning, you will eventually end up in identifying the key essentials of the event. Collaborate with your client to know the past history of the event, and involve them in defining objectives.

Proper Execution of budget plan

Usually, the corporate clients will be ready to invest big money for events. But that should not be taken for granted. Plan to execute within the allocated budget, you can showcase your business potential to the client. Guess what? They may repeat the same event every year partnering with you.

Incorporate innovative ideas

The business opportunity is expanding in all dimensions. With new competitors emerging every day, it becomes difficult to run the business. Add innovation to the traditional events, the result may be rewarding. A knowledge cafe at a conference may be a simple idea you could suggest to a client, which will possibly increase the audience engagement. Customize your work for every client doing the similar kind of events.

Blend the technology to work for you

The technology is a trustworthy advancement which you can use to create an impact in the events. Periscope is the latest addition. For event professionals, Twitter is a great tool to grab the attention of industry leaders and potential clients. Promote yourself with the periscope app. You may use the following tips.

  • Announce special deals and offers.
  • Broadcast behind the scene in the making of an event.
  • Organize a Q & A session with guests from industry.

Measure Success to rate yourself

At the close of any event, never forget to measure the success. Some methods to measure event success are:

  • Post an event survey with like and unlike questions to the attendees.
  • Incorporate event mobile apps to engage the guests of the event with real-time functionalities. Customizing it will measure your credibility.
  • Measure revenue VS overhead cost.

Learn to overcome the shortfalls from every event.

Stay connected after the event

Establish a relationship with the key decision makers. Greet them on their special days. Wish them for making a profit, say a quarterly profit achievement. A small personal touch could make a difference and may bring a new business opportunity to you in the following years.


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