So yet again it’s the season of events. Companies from all corners want to showcase their products and services. They expect nothing but the best from your event management firm. “best” in this case includes an audience in breath-taking numbers and other value added services you provide them. Fortunately, both these aspects are related to each other. So to speak, it’s two birds with one stone. Here’s a compiled list of the most relevant opportunities you need to capitalize on to provide the best of services to your clients:
Focus on experience rather than the basics
Where the competition is tough, innovation is key for survival. Agreed, the ultimate motive is to sell the product, but what leads your audience to come back for more is the experience they’ve had. So apart from just providing a booth and a stall with air conditioning, concentrating on providing a holistic experience should be at the center of focus. Nowadays event managers using various technologies has become synonymous with innovating. Be it beacon technology or an integrated mobile app, using appropriate technology does ensure an awesome overall experience.
In a time where the Indian consumer is not going to settle down for anything less than the most enjoyable experience, it’s imperative to take every possible step to ensure that the best gets the best.
Investing in better reception
As discussed in the previous point, generating an ultimate experience is crucial to staying number one in the business. One such way to ensure a better user experience is investing your resources in using a mobile app. A mobile app provides a platform for you to understand your audience and give them what they need. Take webMOBI’s mEngage platform for example, a few simple clicks and you have your very own customized mobile application to cater to your customers’ needs. Part of it also allows you to analyse audience generated data and literally enables you to peek into the minds of your audience to give them what they need and desire.
Pre event marketing
When an event is on your head and you’re short on resources, how does one reach the multitude of people they wish to attract to their event. Digital marketing is the apt solution for such a situation. It’s less time consuming, less resource hungry and requires only a basic understanding of how to work around the internet. Relevant and attractive data is, however, a basic requirement to execute this task successfully. Correctly executed this could cause a favourable effect, incorrectly executed and you still have nothing to lose.
Victory at hand or is it?
Unfortunately, the only way to understand if your event was a success or not is to have a feedback form ready. Now before you think about handing out papers to your audience and asking them to take some time out to fill out the form, understand that paper usage is outdated. In a time, rich with technology it is always best to harness the power of technology to do your bidding. Again here mobile apps could be of much use. Through the mobile app you could ask people questions about their experience periodically. The other way to measure your success is to calculate the change in the number of people in your next event as compared to your previous one, subject to direct comparability between both events.
Make sure to click pictures, take videos and capture in-event happenings on digital media only to upload them on your social networks to give the viewers a live sort of experience about what’s actually happening inside your event. It’s possible that viewers at home after watching the splendour of the inside story, may attend at the last moment. Either ways, it’s win-win situation for everyone.