9 Best ways to make Quality Post-Event Surveys! Ask the Right Questions in your Feedbacks!

by | Mar 16, 2016 | Analytics, Blog, event management, Events, Mobile Apps

Feedbacks are central to the success of any event. It acts as a learning tool for event organizers to amend their planning and implementation skills. Sometimes feedbacks can be tricky. The questions that you pose to the attendees of your events should not be irksome. Here are some tips that you can follow to put forward the right feedback questions.

  • Collate attendee information first

You need to categorize answers to the questions regarding your event based on the attendees’ basic information like name, registration number (if they are registered for your event), mobile etc. Now you have a database of the attendees who were actually interested in your event and who want some improvements so that they can attend your next event, expecting a better experience.

  • Ask Relevant Question

Questions posed, needs to be germane to the concept of the event. There may be questions that can intrigue the customers, but there’s no point in posting such questions to your attendees. You are creating a event surveys for your benefit which in turn benefits your attendees. https://mommabe.com/

  • Create the survey in advance!

Predict the future! Try to surmise what sort of questions you would need to put forward in your survey. Keep in mind that you will be using the data that you collect through this survey for implementing modifications in your upcoming events. If you try to create the survey after the end of the event you may not have sufficient time to come up with effective questions that would benefit the event and your organization.

  • Make it Short and Sweet

You would have encountered paragraphs of questions at college which would have freaked you out. Surely you wouldn’t want to intimidate your attendees by asking long-winded questions. The questions you ask should be short, crisp and still convey what sort of answer you are looking for from the attendees.

  • Use MCQs

Multiple Choice questions with options either including radio buttons (for a single answer choice) or check boxes (for multiple select answers) are the best way to extract the attendees’ likes and wants. The options again shouldn’t have long descriptions.

  • One Descriptive Type Question

At least one descriptive type question would allow you to understand what exactly the customer requires and the issues that he or she faced during your event. This field may have a word limit or may have minimum words validation (if you want a mandatory field).

  • Ask for feedback immediately

Do you remember what you were doing at this time by your watch yesterday or last week? Certain key points about your event or the main theme in itself would move into a state of oblivion after a while. Be quick to ask questions so that attendees respond right after their experience.

  • Ask questions during an event

This form of intermediate feedbacks can act as a game changer. Technologies such as beacons help to push text notifications to attendees which would prompt them to respond to questions during the event. Through this you can have a dynamic understanding about the attendee attitude. This is also one amusing way to keep your attendees entertained and engaged.

  • Get an Overall Rating for your Event

Ask your attendees to evaluate your event by giving a rating between 0 and 10. Now you’ll know where your event stands among your attendees. This might sound scary if your event rating goes down, but it is always great to learn from mistakes.

 

Asking the right questions at the right time is all that matters for a quality survey. An ideal survey would make the whole question-answer process very expedient.
Collate all the data received from your survey and act according to the attendees’ requirements, thereby earning loyal attendees.

Why are Feedbacks Central to the Success of an Event?

by | Mar 12, 2016 | Blog, event management, Events

As an organizer if you feel you can surmise the needs and desires of the attendees of your event, you may be wrong to a great extent. Mistakes are bound to intervene your event. The process of understanding another person’s mind and thoughts, is really complex and might seem impossible because there may be infinite reasons behind the jubilance shown by a happy woman or the vexation displayed by an ornery old man. Assumptions and guesses will not help solve these issues. The best way to understand another mind is to talk it out with that person or simply to ask questions that would prompt the attendee to respond in a swift manner. These are some of the pertinent reasons why an organizer must employ feedbacks during and after the conduction of an event:

Discover attendee requirements

Each attendee might have his/ her own desire, needs and expectations from an event. If they do not find the event up to their expectations or in case they feel that there is a paucity of some entity that could bring a positive change when added, feedbacks would be the best way through which these issues would come to the notice of the organizers.

Know where you went wrong

Large websites, many software and computer programs undergo a process called testing wherein a Quality Assurance Engineer or Tester gives innumerable random inputs to check if the system is able to process and deliver a valid result. Analogous to this situation, every event and every organizer needs to undergo this testing process like the software to know where you are or have gone wrong. In order to analyze your mistakes you need an engineer and this role is played by your attendees who have experienced your event. They would have found out the bugs and issues that were present in your event and through the feedbacks and surveys they would report it you for your benefit.

Correction of your mistakes

The information that you have gathered through the feedbacks is going to be of immense advantage to you. After having identified the areas of improvement and the negative aspects or problems in your event you must hunt a method that would combat them. When you implement your next event bereft of the previous issues the new attendees will not be facing them and would have a memorable time at the event.

Respect for attendee opinions

Feedbacks aren’t just a way to improve your performance as an organizer or your event, it about making the attendees feel that their opinions actually matter. There is a sense of mild hidden pride for the attendees when they are asked for their suggestions. It temporarily makes them feel that they are the deciding authority. Having given due respect to the attendees you as an organizer can expect the same from the next event that you host and this token of gratitude may be in the form of repeat attendance, which is what every organizer desires.

An easy mode of mass communication

Feedbacks are easy to be put forward to the attendees in the form of simple surveys and multiple choice questions. They could be sent over the phone via text messages thereby reaching a huge crowd and making the complete process of information/ opinion gathering expedient. Simple online survey tools like ‘Google Forms’ always come in handy. Most importantly it isn’t time consuming and above all it is a free mode of communication that is going to ameliorate the event and your organizing skills.

Feedbacks are always a game changer to your event. Each person would have a different perspective to your event. Getting to know them all would enhance your understanding about the public opinion to which you could respond or bring about change in your forthcoming events. So why are you waiting? Avail the opportunity to receive feedbacks and get spectacular ideas to sculpt your event to success.