Generating interest before the actual event starts is one of the toughest challenges for the event planners. As the technology grew, mobile apps become a pivotal tool for the planners to execute and monitor the event. Attendee involvement and enjoyment is the end goal for event organizers and sponsors.
With smartphone apps, event gamification app is absolutely a right investment for event planners. As everyone carry a smartphone, you can ensure the entire attendee will be able to participate and engage with games in event app.
To achieve the goal, you need to identify the target audience, what they will expect to design a perfect interactive game.
Encourage more interaction through gaming
Everyone enjoys games, with which you can definitely create an interaction between attendees, presenters, guests and yourself.
- Let the game be simple and related to the theme of the event.
- Reward points for activities performed within the app, such as creating a profile, messaging other attendees, uploading profile photos, checking the sessions, most check-ins, participating in the survey, sharing the event on social media, and downloading hallmark apps.
- Add games like the scavenger hunt and life-size board games for teams if you are working for corporate clients.
- Install booths at the event, to allow participants to share their views on the event. Upload the best moments in the app and add points to the team or individual attendee.
- Award the attendee with most points at the end of the event with free registration to next event, dinner coupons or some discounts at local recreation.
Use gamification to increase audience attendance, interaction and networking. Flavor gaming to your next event to scale up your performance and eventually sustain in the business
In the contemporary society and the fast-paced business culture, hosting, planning and managing events bereft of the support of event networking tools and software becomes an ineffective and arduous set of tasks for both the organizer as well as the prospective delegates. Customers have an ever augmenting desire for more personalized and interactive tools that comprehensively guide them through events. This task of meeting the expectations becomes the central doctrine for any event manager or organizer.
Managing the attendees
It becomes the single handed responsibility of the event organizer to ensconce all the potential attendees, create a good rapport and maintain an everlasting connection so as to boost the attendance of a meeting. A diligent organizer would give a structured look to the event, beginning with the registration process, ticketing, creating the agenda, providing information on speakers and more, till the valediction. Beyond the fundamentals, a smart organizer would opt for the technology that would enhance his reach to a larger customer base in a simpler method.
Inculcating personalization in the online marketing campaigns can give a kick start to the initial ticket sales and fulfill the registration goals. Categorizing the content based on the type of the attendee, i.e. are they new or past attendees or speakers etc., using the attendees name in the subject line (in an email or social network) and phrases like ‘welcome back’ (in the case of past attendees) so as to grab their attention and create an amicable feeling, and other similar online marketing strategies, amplifies the chances of potential customers to register.
Accumulation of enormous amount of data that includes multitudes of spreadsheets of attendee information, speaker details, registration details etc, is part of an organizer’s life. Handling such vital but large information single-handedly is conspicuously chaotic. Utilizing event management software tools, like smart lists, can help categorizing customers, ease the updating process, puts the information in a nut shell, gives it a structured format and becomes user friendly.
Stick to Trending Technologies – Beacons
Beacons are one of the latest and trending communication tools that leverage mobile technology and proximity. The uniqueness of beacons is that they allow messages to be targeted to specific people at the correct time and location. The strategic combination of beacons combined with mobile apps that cater to event management goals, helps the customers receive instant notifications on their smart phones and be updated.
Events that happen on a large scale are usually tedious to manage and become logistically complex. Beacon-enabled path finding, allows organizers to align the logistics and transform the navigation process into GPS style guidance. Beacons also allow like-minded people to be connected if they are in a certain level of proximity, notifications pop up so as to enable a chance to meet, thus creating a bond between the attendees and increasing their chances to return. Moreover, if there are any updates or changes encountered either in the logistics or agenda etc, either before or during the event, immediate alerts are sent to the attendees and guidelines can be mentioned to mollify the issue. It is also important to note that quick feedback is required to get an understanding about the customer’s experience with beacons; it must not end up irritating the users with beacon-triggered notifications.
Contextual networking and position-based technologies like beacons, sensors and mobile applications possess the potential to generate great experience for the stakeholders of the event. Similar to Heisenberg’s Principle, it is the position and time which is tapped by these technologies that proves to be of utmost importance for any event organizer. The most successful organizer is the one who focuses on cutting technologies to provide the best experience rather than limiting to only event management.
So yet again it’s the season of events. Companies from all corners want to showcase their products and services. They expect nothing but the best from your event management firm. “best” in this case includes an audience in breath-taking numbers and other value added services you provide them. Fortunately, both these aspects are related to each other. So to speak, it’s two birds with one stone. Here’s a compiled list of the most relevant opportunities you need to capitalize on to provide the best of services to your clients:
Focus on experience rather than the basics
Where the competition is tough, innovation is key for survival. Agreed, the ultimate motive is to sell the product, but what leads your audience to come back for more is the experience they’ve had. So apart from just providing a booth and a stall with air conditioning, concentrating on providing a holistic experience should be at the center of focus. Nowadays event managers using various technologies has become synonymous with innovating. Be it beacon technology or an integrated mobile app, using appropriate technology does ensure an awesome overall experience.
In a time where the Indian consumer is not going to settle down for anything less than the most enjoyable experience, it’s imperative to take every possible step to ensure that the best gets the best.
Investing in better reception
As discussed in the previous point, generating an ultimate experience is crucial to staying number one in the business. One such way to ensure a better user experience is investing your resources in using a mobile app. A mobile app provides a platform for you to understand your audience and give them what they need. Take webMOBI’s mEngage platform for example, a few simple clicks and you have your very own customized mobile application to cater to your customers’ needs. Part of it also allows you to analyse audience generated data and literally enables you to peek into the minds of your audience to give them what they need and desire.
Pre event marketing
When an event is on your head and you’re short on resources, how does one reach the multitude of people they wish to attract to their event. Digital marketing is the apt solution for such a situation. It’s less time consuming, less resource hungry and requires only a basic understanding of how to work around the internet. Relevant and attractive data is, however, a basic requirement to execute this task successfully. Correctly executed this could cause a favourable effect, incorrectly executed and you still have nothing to lose.
Victory at hand or is it?
Unfortunately, the only way to understand if your event was a success or not is to have a feedback form ready. Now before you think about handing out papers to your audience and asking them to take some time out to fill out the form, understand that paper usage is outdated. In a time, rich with technology it is always best to harness the power of technology to do your bidding. Again here mobile apps could be of much use. Through the mobile app you could ask people questions about their experience periodically. The other way to measure your success is to calculate the change in the number of people in your next event as compared to your previous one, subject to direct comparability between both events.
Make sure to click pictures, take videos and capture in-event happenings on digital media only to upload them on your social networks to give the viewers a live sort of experience about what’s actually happening inside your event. It’s possible that viewers at home after watching the splendour of the inside story, may attend at the last moment. Either ways, it’s win-win situation for everyone.