Event Management – How to keep track of your Event Hashtags?

Event Management – How to keep track of your Event Hashtags?

by | Jul 4, 2016 | Blog, event management, Marketing

Hashtags are the latest rage in social media. Tagging a phrase or a word with a hash symbol (#) makes the content in the post visible to the people with similar interests. Hashtags can be used as a marketing tool or a branding tool or just to start a trend!

In Event Management, Hashtags are pertinent to keep attendees engaged on social media platforms, and it is equally important for event organizers to keep a track on event hashtags that have been shared. Whether the hashtags replicated, share a positive or negative description, or the shared hashtags are unrelated to your event? However good or bad the responses may be, it is the responsibility of an organizer to monitor these hashtags in a nifty way.

Here are some tools that enable event organizers to keep track of event hashtags:

Hashtagify.me

This is a fantastic platform wherein if a user keys in a word, it gives the most accessible and relevant usage of that word in hashtags across various platforms. An initial basic model produces a cloud of related hashtag words.

Webmobi - hashtagifyWebmobi - hashtagify

Through the hashtag walls generated by this website, one can quickly have a glance at the various comments, tweets, etc., related to the hashtags and thereby easily identify the overall opinion of audiences.

Tweetreach.com

Tweetreach allows the user to similarly enter a keyword to search for and produces all the possibilities of the word being used on Twitter in the form of hashtags. You will be able to monitor Tweets about all your topics such as hashtags, brands, accounts, events, etc., in real time, with comprehensive analytics on Twitter reach, performance, and engagement. You can dive deeper into your tweets, measure earned an organic conversation and performed detailed, competitive analysis.

Webmobi - TweetreachWebmobi - Tweetreach

Twubs.com

Twubs is a site where you can practically search, register and also brand a particular hashtag. It also has features like moderated tweet walls that you can use for your upcoming event or conference.

Webmobi -Twubs

Talkerwalker.com

This site offers deep analysis of a particular word by inspecting its usage across different social media platforms. Providing statistical and analytical information about a hashtag and classifying it as a negative or positive remark or based on other categories on the identification of certain keywords.

Webmobi - Talkerwalker

Trendsmap.com

Throwing a huge world map in front of the user and displaying the trending hashtags around the globe, trends map allows the user to click on the most searched word. You can scroll the maps by dragging to another area or zoom in or out using the plus/minus icons. You can also see where else this topic popular by clicking on the topic within the detail display, or what else are people tweeting about at this location by clicking on the site name. Trendsmap is a creative way of identifying trending topics around the globe.

Webmobi - Trendsmap

BrandMentions.com

Brand Mention is a real-time social media search and analysis. It allows you to enter a keyword and search for it in specific areas such as Blogs, Microblogs, Videos, Images, etc.

Brand Mention analyses different aspects of a keyword including 

  • The strength which is a measure of the likelihood that your brand is being discussed in social media.
  • The sentiment, which is the ratio of mentions that are usually positive to those that are typically negative.
  • Reach, which is the measure of the range of influence, etc. mommabe.com

It also displays the sources from which these words were mentioned.

Hashtags play a significant role in creating leads for your organization. However, proper monitoring of these hashtags is crucial to a successful online event marketing campaign.

6 ways to get your Event Trending in Twitter

6 ways to get your Event Trending in Twitter

by | Mar 21, 2016 | Analytics, Blog, event management, Marketing

289,000,000 active Twitter users, 135,000 signups every day and on an average 58 million Tweets per day. This data is not merely an ostentation of the gargantuan Twitter fan base. It gives an insight into the possibility of finding an enormous target audience for your upcoming event. In order to take your event to the next level via Twitter, here are some useful tips.

1. Create a Twitter account for your Event

Use your event title to create a new Twitter profile where you can post images, thoughts, gifs etc. that highlights your event and its vision. Get followers directly to your event page through this strategy. Also, you can follow as many potential attendees as you can thereby adjuring them to follow you back.

2. Keep repeating your Tweets

It is highly possible that people might skip or miss the Tweets that you post about your event. So to keep followers cognizant of your event and its details, keep repeating your tweets and all followers or may be new people will eventually encounter your Tweets and probably attend your event.

3. Smart Hashtags for Success

Include unique, short but descriptive, to-the-point hashtags for your event so that your attendees can quickly, without making any spelling mistakes, retweet or add your event hashtags in their tweets. Use this single hashtag forever so that it becomes trending soon. Multiple hashtags for your event can be a form of hashtag-cannibalism. So use the power of hashtags effectively through the #Tag-driven-Twitter.

4. Get your hashtags viral

Try to get your event hashtags viral even before your event so that you create some excitement among people and when you create a Twitter profile for your event, loads of people will compete to follow you.

5. Speaker Retweets

Your event keynote speakers can retweet or include your event hashtags in their tweets and the speakers’ audience will become aware of your event thereby probably increasing the event head count.

6. Add poll for feedbacks as well as suggestion prior to the event

event polls

Create polls quickly so that you can fetch attendee feedbacks. Use this feature not only after the end of an event but also weeks before the conduction of your event so that you can include some special stuff in your event to cater to attendees’ interests.

How to Create Poll on Twitter?

  • Click on the tweetButton on Right hand Top Corner.
  • Choose the 4th option Pollnext to the GIF button.
  • Now Create a question as your Tweet such as, “What did you feel best about the event?”
  • Click on ‘Add a choice’ to keep adding options for your attendees to choose.
  • Choose the Poll length or the no of days for which you want the poll to be up on Twitter.

Keep a track of your results through a percentage meter calculated and displayed by twitter itself. Also keep a track on the amount of time left for the poll to end.

poll options

Utilize Twitter and its effective publicity strategies, analyze the attendee trends and observe the necessary details that could help improve your event and its headcount.