Event Technology – 5 Innovations to help Event Planners & Exhibitors

Event Technology is accelerating rapidly, with innovations bubbling up. Imagine your life without the internet! In the modern era, the 5 basic human needs an add-on. Various apps help in event management. These tools contribute to making the event smarter by, meeting planners, exhibitors, venues and other meeting participants.

Corporate and IT discovers that Virtual Reality is gaining traction and the mobile apps are the most heavily invested event techs by agencies and Corporate alike. The cloud-based system allows for planning and collaboration with the clients, yet reduces the lag time. Tech industry is booming, and technology has become pervasive in business. The constant flood of new event technology challenges you to keep the latest tools and gadgets. Engagement with digital tool and communication helps to sustain in a competitive world.


It is important to make your event sustainable. Encouraging the attendees, speakers, and volunteers to carpool. Tie up with car-sharing service companies/apps. This will help in making event greening and also helps in affiliate marketing.

For example, Eventride. Created by developers from Winnipeg, Manitoba, Canada. The app will work with event planners to organize ride sharing among festival and event volunteers. Eventride already works with the Miami Marlins baseball team and the Winnipeg Blue Bombers in the Canadian Football League.

Mobile Event Apps

Mobile Event Apps are now widely used at events. Mobile apps are moving beyond paper replacement and logistics management. The modern smartphones have an array of sensors. When combined with mobile events apps, every touch in the app can be tracked. It provides information on,

  • The participant’s likes, dislikes, interests, suggestions, opinions and more that can be used to improve future events.
  • Notify the attendees with live feeds, happenings of the event.
  • An instant messaging or forum to start a discussion amongst the attendees.
  • Provide customized marketing content, based on the participant’s individual need.

Crowd Streaming

Crowd Streaming is a user-generated movement. The content is created by guests at the event, using free apps available. Streaming their experience helps the event planner/company to know the best and not-so-good things about the event, which will enable them to make their further events better. Anyone with an active internet connection can view the live-stream, for free.

Virtual Reality

There is a steady rise in Virtual Reality (VR). VR is a tantalizing proposition for event planner searching for the new technology trend. Presently, it is the number one key trend that people are trying to tap into.

  • VR will be used to engage attendees at booths with games and other immersive experiences.
  • A lot of activities using Virtual Reality can be done during the event.

Internet of Things (IoT)

The Internet of Things is the connection of objects and people to transfer data over a network without the need for human interaction. Sensor chips in a myriad of things like thermostats, door locks, TV, watches/bands, cars, buildings, roads, power grids, etc.

IOT will provide unprecedented efficiency and convenience. The hotel rooms are a significant example of The Internet of Things. The hotel room will become smart with mobile guestroom door locks and sensors to determine human presence for AC adjustment and lightning.

On the whole, we can say that this tech tips impresses the clients and navigates the success of their event. As people become more comfortable with digital innovations, there’s a greater willingness to try new tools and dedicate budget to digital interactivity and engagement. As an events professional, you need to be a part of that mindset to build your business and stay competitive.




Stuck at work? Not able to attend the football match? Why not watch it from the first row while at office? Yes, this is typically what Virtual Reality (VR) does. It emerges you in an environment that you are not a part of, but still lets you experience it through electronic devices. So you could watch the football matches or concerts from your home or current location, like you’re actually watching it live at the stadium.

How VR enhances events?

  • Allows Sponsors to leverage this unique technology to circumvent the competition in the market. While most companies are comfortable with the simplicity of graphics in the VR, some make use of this chance to create unique ways to interact with attendees of an event.
  • Assume you are at an architecture expo or design trade shows, the architectural plans may no longer be pitched on paper or depicted through physical models. Through VR one could guide attendees or customers around the completed projects covering all the subtle details of the structure.
  • VR is at its best for gaming experiences. If an organizer wishes to employ a mobile game app through a virtual reality experience it would make the game more realistic and stimulate customer engagement.
  • Opportunity to enable the audience to view from multiple angles that are not practically possible to achieve, like having a feeling that you are playing the position of a forward while watching a football match, thereby creating an experience like never before.
  • Allows multiple attendees to listen to the event keynote speaker live, while none of them are present at the event. Many technologies like holograms have been making headway in the event space as alternatives for live keynote speakers. An intriguing supplant could be a VR experience for a live speaker.


In the future, this concept could be extended to construe events bereft of a venue, i.e., the attendees, speakers, sponsors etc., will be at their respective places, but still see and talk to each other and exchange information. This makes the event devoid of requirement such as venue, food service, transport etc.

While there are some limitations including, the ability to display the content to only one individual at a time, an increment in the engagement of each user will be an invaluable asset for small scale events or those events that require inimitable ways to ameliorate their customer base.

The most popular VR headset is the Oculus Rift, which in itself holds various advantages for event use. A great advantage is that it is a wearable device and hence easily portable. Additionally, the cost of this device is relatively low for the innovation it stands for. The affordable Oculus Rift utilizes cutting edge technology, state of the art displays and optics manufactured and modeled particularly for VR. Its high refresh rate and low-persistence display combined with its custom optics system sculpts an exquisite visual fidelity and an immersive, wide gamut of view.