The Latest Event Industry Insights

Types of Events in 2022: Which is Right for You?

As the world enters into a new decade, many changes have taken place. One of the most significant changes is the types of events that are popular. In the past, traditional events such as weddings, travel, and corporate events were the most common. However, in recent years, there has been a shift towards more unique and personal in-person, virtual or hybrid events. This trend is expected to continue into 2022 and beyond.

By understanding the different types of events, event planners can be better prepared to handle the various challenges that come with planning and executing successful events.

Are events important?

The answer is, Yes! Events are important for corporates and businesses because they provide opportunities for networking, marketing, and product promotion. They also help build relationships with customers and clients and generate leads for new business. In addition, events can be used to launch new products or services or to celebrate milestones and achievements.

Different Types of Events for Event Planners

There are many different types of events for event planners. Some events are more formal, while others are more relaxed. Event planners must be able to adjust their style and approach to fit the needs of different event types.

1. Business events

Business events are functions organized by businesses or organizations for their employees, clients, or stakeholders. They are often used to build relationships, reward employees, or celebrate milestones. Business events can be large or small, formal or informal, and held at a variety of locations.

Types of business events

Business events come in all shapes and sizes, but there are some that are more common than others. Here are four of the most common business event types and what you can expect from each one.


Conferences are a popular type of corporate event and are typically large-scale events that bring together people from all over the country (or even the world). They usually last multiple days and include a variety of speakers, breakout sessions, and networking opportunities.


Workshops are a smaller scale event type than conferences, but they still typically involve people coming in from outside of the company. They tend to be more focused on skills training or education, and they usually last one or two days.

Team Building Events

Team-building corporate events are designed to help coworkers get to know each other better and build relationships within the company. They can be a great way to build teamwork and encourage collaboration. These team building events usually take place outside of the office, are typically one or two days long, and focus on team-building activities.

Networking Events

Networking event types are primarily focused on professional relationships. They are often held at bars or restaurants, and they typically involve a lot of mingling and building connections.

2. Virtual events

In the business world, a virtual event is an online event that replaces or supplements an in-person event. Typically, these events are live-streamed and include interactive elements like chatrooms and polls. They may also be recorded and made available for on-demand viewing later.

Virtual events have become increasingly popular in recent years, as they offer a more convenient and cost-effective alternative to traditional in-person events. For businesses, they provide a way to reach a global audience without the need for travel or accommodations. And for attendees, they offer the flexibility to participate from anywhere in the world.

Types of virtual events


Webinars are a type of online seminar or presentation that is typically conducted over the internet using video conferencing software. They can be used for a variety of purposes, such as lead generation, product launches, or training and education.

Webinars are a great way to connect with potential customers or clients in a more personal way than other digital marketing channels like email or social media. They also allow you to show off your knowledge and expertise on a given topic, which can help build trust and credibility with your audience.


Conference organizers use web conferencing software to host live, online events with features like breakout sessions, keynotes, and Q&A sessions. Many conferences also offer on-demand access to recorded sessions so that attendees can watch them at their convenience.

While conferences are a great way to connect with industry peers and learn from experts, they can be costly and time-consuming to attend in person. Virtual conferences offer a more affordable and convenient option for busy professionals.

Virtual summit

A virtual summit is a popular type of online event that allows businesses to connect with their target audiences without the hassle and expense of traditional in-person events.

Virtual summits offer businesses a unique opportunity to connect with their target audiences in a highly engaging and interactive way. By hosting a virtual summit, businesses can reach a larger audience than they would be able to with an in-person event, and they can do so without incurring the same costs associated with traditional events.

Training Sessions

Training sessions are a great way to provide employees with the education they need without having to travel.

There are many benefits to hosting a training session virtually. First, it saves the company money on travel expenses for employees. Second, it allows employees to attend the training from the comfort of their own homes or office. Third, virtual events can be recorded and replayed at a later date, making them more convenient for employees who may have missed the live event.

3. Hybrid events

The hybrid event formats are those that combine the best features of in-person and virtual events. This type of event allows for more people to participate than a traditional in-person event, while still providing the personal connection and networking opportunities that come with an in-person event.

Some of the benefits of hybrid event formats include:

Increased reach: By offering both an in-person and virtual option, you can extend the reach of your event to a wider audience. It helps to increase sales.

More flexible attendance: Some people may not be able to attend an event in person, but with a hybrid option they can still participate.

Cost savings: Hybrid events can be less expensive to produce than traditional events since you don’t need to rent out a physical space.

Types of hybrid events

There are many different types of hybrid events, but four of the most popular are conferences, trade shows, and conventions.


These are a type of hybrid format that brings together industry experts to share their knowledge and experience with attendees. Conference organizers often use a mix of live and recorded sessions, as well as networking opportunities, to create an engaging experience for attendees both in person and online.

Hybrid Trade shows

Hybrid trade shows are another popular type of event in a hybrid format. These events bring together manufacturers and suppliers with buyers and retailers in order to showcase new products and services. Trade show organizers use a mix of live demonstrations, product displays, and educational seminars to give attendees a comprehensive look at what’s new in the industry.


Hybrid conventions bring together different groups of people to discuss a common topic. For example, a health convention might bring together doctors and patients, who can then share information on how the medical industry is changing.

4. Community events

Community events are a great way to bring people together while also supporting local businesses. They can be anything from a farmers’ market to a concert in the park.

One of the best things about community events is that they offer something for everyone. There are usually a variety of activities and booths to explore, so there’s something for everyone to enjoy. Plus, these events are typically free or low-cost, which makes them accessible for everyone.

Another great thing about community events is that they help support local businesses. By shopping at the farmer’s market or eating from food trucks at a festival, you’re supporting small businesses in your community. This is a great way to create a sense of community and keep your town thriving.

Types of community events

There are many different types of community events, but three of the most common are festivals, parades, and fairs.


Festivals are usually held to celebrate a particular culture or heritage. They typically involve food, music, and dance. Some examples of festivals include Mardi Gras, Oktoberfest, and the Cherry Blossom Festival.


Parades are often held to mark a special occasion or holiday. They usually involve a procession of floats or vehicles decorated with lights and banners. Some examples of parades include the Tournament of Roses Parade and the Thanksgiving Day Parade of Macy.


Fairs are typically held to raise money for a cause or charity. They often involve games, rides, and food booths. Some examples of fairs include the county fair and the state fair.

5. Pop-up events

A pop-up event is a temporary event that is typically hosted in a vacant storefront or other temporary space. Pop-up events are often used to launch a new business, product, or service. They can also be used to generate interest in a location that is being redeveloped.

Pop-up events are often used as a marketing tool to create buzz and interest. They can also be used to test out a new concept before making a long-term commitment. Pop-ups can be very successful, but they do require careful planning and execution.

Types of pop-up events

Pop-up events are becoming increasingly popular, as they offer a unique and exciting experience that can’t be found at traditional events. There are many different types of pop-up events, but here are three of the most common:

Product Launches

Pop-up events are often used to launch new products, especially in the fashion and beauty industries. This is a great way to generate buzz and get people talking about your product.

Sample Sales

Many designers and retailers will hold pop-up sample sales, where you can snag designer items at a fraction of the price. These sales are usually only open for a limited time, so it’s important to keep an eye out for them.

Pop-Up Shops

The most common type of pop-up event is the pop-up shop. These events are usually hosted by small businesses that want to showcase their products in a unique way.

6. Fundraising events

One type of event that business event planners may be asked to coordinate is the fundraising event. Fundraising events are organized to raise money for a cause, charity, or individual. They can be held in a variety of settings and formats, but typically involve some form of solicitation for donations.

This can be done through ticket sales, auctions, raffles, or other means. Business event planners need to be aware of the organization’s goals for the event and work to ensure that it is successful in meeting those objectives.

Types of Fundraising events 

Here are some of the most common fundraising events:

Gala Diners

Gala dinners are a popular type of fundraising event. They are usually black tie and held at a prestigious venue. Gala dinners often have an auction, entertainment, and speeches. Business event planners can help you to organize a successful gala dinner.

It is important to make sure that your gala dinner is well-organized and runs smoothly. This will help ensure that your guests have a good time and are more likely to donate to your cause. With careful planning, your gala dinner can be a success both financially and socially.


Raffles are easy to set up and can be a lot of fun for both the organizers and the participants. They can be run in a variety of ways, so there is sure to be a raffle that will fit your needs.

One way to run a raffle is to have people buy tickets and then put their names in a hat or bowl. The more tickets someone buys, the more chances they have to win. Another way to do it is to have people buy tickets and then choose what prize they would like to try to win. This can be done with different colored tickets, where each color corresponds to a different prize.

Raffles are a great way to raise money for your cause, so if you are looking for an easy and fun fundraiser, consider running a raffle!


An auction is a popular type of fundraising event where items or services are sold to the highest bidder. Auctions can be held live or online, and often include both silent and live auction items.

Business event planners can help with organizing and running an auction, from coming up with ideas for auction items to set up the event space. Auctions are a great way to raise money for a cause or charity and can be a lot of fun for attendees.

Ticket Sales

Ticket sales can be an effective way to raise money because they allow people to donate what they can afford. For example, someone who cannot afford to make a large donation may be able to purchase a ticket for $20. This allows them to still contribute to the cause without breaking their budget.

Ticket sales also have the potential to reach a wide audience. They can be advertised online and through word-of-mouth. This means that people who may not have heard of the cause before can learn about it and decide whether or not they would like to support it.

If you are planning a fundraiser, ticket sales may be a good option to consider.

7. Social Events

A social event is a gathering of people for the purpose of socializing. The term can refer to a variety of different events, from informal get-togethers to large-scale parties. Social events typically involve some degree of interaction between guests, which can include conversation, games, and other activities.

There are many different types of social events, ranging from small gatherings to large parties. Some common examples include birthdays, weddings, anniversaries, holidays, and office parties. Social events can be held indoors or outdoors and can be formal or informal.

No matter what type of social event you’re attending, there are some basic etiquette rules that you should follow. For example, it’s generally considered rude to arrive late or leave early without saying goodbye to your hosts.

Why should you use event management software?

types of events

Event management software can make the process much easier for corporate event planners and help ensure that your event goes off without a hitch.

There are a number of different event management software programs for corporate event planners available, each with its own unique features and benefits. Some programs allow you to create and manage your event website, while others provide tools for creating custom invitations and managing RSVPs. And still, others offer features like online registration, ticketing, and payment processing.

No matter what type of event you’re planning, there’s an event technology program that can help in making professional networking easier. So if you’re feeling overwhelmed by the thought of planning your next event, consider investing in some event technology to help take care of the details.

Check: WebMOBI event app

Wrap Up!

In conclusion, event planners should be aware of the different types of events that exist. This will allow them to be better prepared for whatever event they are planning. With the right knowledge, event planners can make sure that their event is a success.

You might also like:

How to host a virtual summit? 



Submit a Comment

Your email address will not be published. Required fields are marked *