The Latest Event Industry Insights


Stuck at work? Not able to attend the football match? Why not watch it from the first row while at office? Yes, this is typically what Virtual Reality (VR) does. It emerges you in an environment that you are not a part of, but still lets you experience it through electronic devices. So you could watch the football matches or concerts from your home or current location, like you’re actually watching it live at the stadium.

How VR enhances events?

  • Allows Sponsors to leverage this unique technology to circumvent the competition in the market. While most companies are comfortable with the simplicity of graphics in the VR, some make use of this chance to create unique ways to interact with attendees of an event.
  • Assume you are at an architecture expo or design trade shows, the architectural plans may no longer be pitched on paper or depicted through physical models. Through VR one could guide attendees or customers around the completed projects covering all the subtle details of the structure.
  • VR is at its best for gaming experiences. If an organizer wishes to employ a mobile game app through a virtual reality experience it would make the game more realistic and stimulate customer engagement.
  • Opportunity to enable the audience to view from multiple angles that are not practically possible to achieve, like having a feeling that you are playing the position of a forward while watching a football match, thereby creating an experience like never before.
  • Allows multiple attendees to listen to the event keynote speaker live, while none of them are present at the event. Many technologies like holograms have been making headway in the event space as alternatives for live keynote speakers. An intriguing supplant could be a VR experience for a live speaker.


In the future, this concept could be extended to construe events bereft of a venue, i.e., the attendees, speakers, sponsors etc., will be at their respective places, but still see and talk to each other and exchange information. This makes the event devoid of requirement such as venue, food service, transport etc.

While there are some limitations including, the ability to display the content to only one individual at a time, an increment in the engagement of each user will be an invaluable asset for small scale events or those events that require inimitable ways to ameliorate their customer base.

The most popular VR headset is the Oculus Rift, which in itself holds various advantages for event use. A great advantage is that it is a wearable device and hence easily portable. Additionally, the cost of this device is relatively low for the innovation it stands for. The affordable Oculus Rift utilizes cutting edge technology, state of the art displays and optics manufactured and modeled particularly for VR. Its high refresh rate and low-persistence display combined with its custom optics system sculpts an exquisite visual fidelity and an immersive, wide gamut of view.


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