Apple’s Dull Developer Event Mirrors Its Lackluster AI Strategy

Apple introduced new features for Apple Intelligence, its privacy-focused, on-device AI framework at WWDC 2025, but the company’s cautious approach contrasts with rivals’ aggressive AI strategies, prompting investor concerns and a 1.2% drop in stock. Despite sleek user interface updates and modest AI features, Apple offered little breakthrough innovation, and there was a lack of cloud support and customization in its AI tools.