Attribution Named Twilio Segment’s Go-To Partner for Marketing Auditability

At SIGNAL 2025, Twilio Segment’s flagship conference, a major shift in the marketing analytics landscape was announced: Attribution, the leading multi-touch attribution platform, has been named one of only two Preferred Partners by Twilio Segment. This exclusive partnership marks the beginning of a new standard for growth teams: clean data paired with immediate, actionable insight into what’s driving revenue.