Behind the Screens Campaign Returns to CinemaCon With New Episodes

During the 2025 edition of CinemaCon—which kicks off on Monday night in Las Vegas—attendees will be treated to fresh episodes of Behind the Screens: The Faces of Exhibition. Launched last year by Cinema United—the organization that oversees the trade show and convention—in association with FilmFrog, the video campaign spotlights the unsung superstars operating the movie houses where blockbusters like Mission: Impossible—The Final Reckoning, Superman, and Wicked: For Good hope to cast their spell