The hospitality industry is undergoing an invisible crisis. While hotels have embraced technology across nearly every touchpoint—from reservation engines and channel managers, to CRMs and revenue management systems—most are trapped in a siloed ecosystem where these solutions rarely share data effectively without some manual intervention. Data is duplicated, delayed and distorted, creating friction that diminishes operational efficiency, costing hotels revenue and eroding the guest experience.
Monday, November 17, 2025
The hospitality industry is undergoing an invisible crisis. While hotels have embraced technology across nearly every touchpoint—from reservation engines and channel managers, to CRMs and revenue management systems—most are trapped in a siloed ecosystem where these solutions rarely share data effectively without some manual intervention. Data is duplicated, delayed and distorted, creating friction that diminishes operational efficiency, costing hotels revenue and eroding the guest experience.
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