Commercial Strategy Conference & HSMAI Awards Europe

HSMAI Europe’s Commercial Strategy Conference: Where Insights Drive Hospitality Forward! – the evolution of HSMAI ROC – reflects the development of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies. The conference — and pre- and post-conference certifications, leadership day, training and roundtables — will equip commercial professionals and leaders with the skills, knowledge, and strategic v