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Customer data platforms (CDP) serve as a centralized hub of structured and unstructured data about, and in service of, the customer. These platforms—unlike their cousins the data warehouse, customer relationship management (CRM), or the data management platform (DMP)—aggregate and harmonize data from a broad variety of sources, largely without manual intervention, to create a unified customer profile purpose-built for contextual engagement.
Wednesday, August 13, 2025
Customer data platforms (CDP) serve as a centralized hub of structured and unstructured data about, and in service of, the customer. These platforms—unlike their cousins the data warehouse, customer relationship management (CRM), or the data management platform (DMP)—aggregate and harmonize data from a broad variety of sources, largely without manual intervention, to create a unified customer profile purpose-built for contextual engagement.
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