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Formerly the PLGTM Summit, Demand & Expand has become a premium event for B2B GTM teams. It's built for product-led and AI-native companies, as well as broader marketing and customer teams driving growth. CMOs and senior leaders can join the Leadership Summit, while practitioners get hands-on sessions in demand gen, lifecycle, and customer marketing. If your role touches acquisition or expansion, this is one of the year’s most relevant gatherings.
Tuesday, May 19, 2026 - Wednesday, May 20, 2026
San Francisco
Formerly the PLGTM Summit, Demand & Expand has become a premium event for B2B GTM teams. It's built for product-led and AI-native companies, as well as broader marketing and customer teams driving growth. CMOs and senior leaders can join the Leadership Summit, while practitioners get hands-on sessions in demand gen, lifecycle, and customer marketing. If your role touches acquisition or expansion, this is one of the year’s most relevant gatherings.
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