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The 2025 Forrester B2B Summit in Phoenix addressed shrinking budgets, increasing lead targets, and the race to adopt AI tools. Key trends emerged explaining why some brands break through while others struggle. Statistics about buyer behavior reveal what influences purchase decisions and what buyers find useless in current approaches.
Friday, April 11, 2025
Phoenix
The 2025 Forrester B2B Summit in Phoenix addressed shrinking budgets, increasing lead targets, and the race to adopt AI tools. Key trends emerged explaining why some brands break through while others struggle. Statistics about buyer behavior reveal what influences purchase decisions and what buyers find useless in current approaches.
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