Fridgeonomics at the World Government Summit 2025

Tassos Stassopoulos, Trinetra's Managing Partner and CIO, attended the 2025 World Governments Summit in Dubai to showcase Trinetra's Fast And Collaborative Ethnographic (FACE) process and how we integrated it with investment processes to drive actionable and sustainable outcomes. FACE is a bespoke method that embraces the intimacy and empathy of ethnographic fieldwork while using collaboration to work faster and find insights for investment and policy. The team at the PM’s Office of the UAE commissioned a 3.5-metre-tall digital fridge to showcase our research on fridges and social values in EMs. The virtual refrigerator highlighted our theory of Fridgeonomics , a view of fridges as a window into people's changing values and motivations.