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The GitHub content team changed the DNA of its corporate blog, turning it from a primarily promotional outlet into a must-read resource. It transformed it into a learning hub for a singular audience: developers — the people who build the digital world. And it did so with fresh twists on familiar ideas: journalistic SEO, frameworks instead of calendars, and a club for subject matter experts.
Tuesday, November 4, 2025
The GitHub content team changed the DNA of its corporate blog, turning it from a primarily promotional outlet into a must-read resource. It transformed it into a learning hub for a singular audience: developers — the people who build the digital world. And it did so with fresh twists on familiar ideas: journalistic SEO, frameworks instead of calendars, and a club for subject matter experts.
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