How ServiceNow and EY Use AI to Merge Brand and Demand in B2B Marketing

At Knowledge 2025, Cloud Wars analyst Tom Smith sits down with Nalina Athyantha, SVP, Enterprise & Field Marketing, ServiceNow, and Kate Mackie, Global Marketing Lead, Partner, the EY organization. They talk about how B2B companies like ServiceNow and EY are integrating brand and demand strategies and using consistent messaging, trusted partnerships, and AI -driven marketing to build customer relationships and drive growth.