Influencer Marketing Can Be Good as Hell

Libraries leverage star power and community networks to articulate impact. LC staff told the story at “Bookstagrammers are People Too: Boosting Library Engagement with Influencer Marketing,” a June 28 session of the American Library Association’s 2025 Annual Conference and Exhibition in Philadelphia. If you do influencer marketing right, it’s an opportunity to get the voices that people trust and follow in your communities to help amplify the good work that you’re doing.