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That complexity was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week. And not everybody even considers it a problem. The Trade Desk CEO Jeff Green, for example, said he believes marketers should “embrace” and “understand the complexity of the ecosystem we’re in” rather than demand simplification for its own sake. Marketers that don’t properly educate themselves, he added, run the risk of giving up too much control to profit-incentivized vendors.
Tuesday, April 1, 2025
Orlando
That complexity was an ever-present topic at the 2025 ANA Media Conference in Orlando, Florida this week. And not everybody even considers it a problem. The Trade Desk CEO Jeff Green, for example, said he believes marketers should “embrace” and “understand the complexity of the ecosystem we’re in” rather than demand simplification for its own sake. Marketers that don’t properly educate themselves, he added, run the risk of giving up too much control to profit-incentivized vendors.
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