Marketing Through Uncertainty: Focusing on B2G Best Practices

The government market, traditionally a stable and steady customer base, has seen a huge amount of change and uncertainty in 2025. With the administration’s focus on efficiency, many long-standing procurement policies and practices are set to be streamlined. In these times of uncertainty it is important to take a step back, look at the core tenants of B2G marketing, and consider the shifts that can support marketing efforts no matter the economic or political atmosphere.