The right product, marketing, and capability mix can help SaaS players become the finance tool of choice for small and medium enterprises (SMEs). Vertical SaaS platforms have become de facto “operating systems” for many SMEs, yet most look elsewhere for banking solutions beyond payments. With more than 80% of the embedded finance market in play, there is significant room for growth.
Tuesday, September 9, 2025
The right product, marketing, and capability mix can help SaaS players become the finance tool of choice for small and medium enterprises (SMEs). Vertical SaaS platforms have become de facto “operating systems” for many SMEs, yet most look elsewhere for banking solutions beyond payments. With more than 80% of the embedded finance market in play, there is significant room for growth.
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