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As AI-powered answer engines like ChatGPT, Gemini, and Perplexity fundamentally reshape the B2B buyer’s journey, The ABM Agency today announced a private workshop designed to equip senior marketing leaders with a strategic plan for this new landscape. This executive workshop moves beyond tactical adjustments, providing a comprehensive framework for Generative Engine Optimization (GEO)—the new strategic discipline for ensuring a brand’s visibility, credibility, and authority within AI models.
Thursday, January 15, 2026
Atlanta, USA
40 expected
As AI-powered answer engines like ChatGPT, Gemini, and Perplexity fundamentally reshape the B2B buyer’s journey, The ABM Agency today announced a private workshop designed to equip senior marketing leaders with a strategic plan for this new landscape. This executive workshop moves beyond tactical adjustments, providing a comprehensive framework for Generative Engine Optimization (GEO)—the new strategic discipline for ensuring a brand’s visibility, credibility, and authority within AI models.
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