“The Nexus of Marketing and Sales”: How to Leverage Event Data

At Adobe Summit 2025, RainFocus’ win as the Adobe Digital Digital Experience B2B Technology Partner of the Year marked an exciting milestone. Fittingly, our executives’ popular conference session, “ 2025: Revolutionizing B2B Buying Journeys With Meeting and Event Data ,” highlighted how events are, more than ever, a critical driver of business impact. During their session, RainFocus’ Brian Gates and Marius Milcher discussed the impact of integrating events and marketing data using tool