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Chris Walker discusses demand generation, including the definition, its evolution, and how it differs from lead generation. He also mentions the focus on driving conversations and creating measurable results through high-quality content and authentic engagement, which is a shift from traditional marketing that may not focus on building lasting demand.
Virtual Event
Chris Walker discusses demand generation, including the definition, its evolution, and how it differs from lead generation. He also mentions the focus on driving conversations and creating measurable results through high-quality content and authentic engagement, which is a shift from traditional marketing that may not focus on building lasting demand.
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What is Demand Generation? With Chris Walker is a virtual event that you can attend from anywhere.
Pricing information is available on the event website.
What is Demand Generation? With Chris Walker is designed for marketing professionals looking to network, learn, and discover new opportunities.
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