The Latest Event Industry Insights

by | Mar 12, 2016 | Blog, event management, Events | 0 comments

Why are Feedbacks Central to the Success of an Event?

As an organizer if you feel you can surmise the needs and desires of the attendees of your event, you may be wrong to a great extent. Mistakes are bound to intervene your event. The process of understanding another person’s mind and thoughts, is really complex and might seem impossible because there may be infinite reasons behind the jubilance shown by a happy woman or the vexation displayed by an ornery old man. Assumptions and guesses will not help solve these issues. The best way to understand another mind is to talk it out with that person or simply to ask questions that would prompt the attendee to respond in a swift manner. These are some of the pertinent reasons why an organizer must employ feedbacks during and after the conduction of an event:

Discover attendee requirements

Each attendee might have his/ her own desire, needs and expectations from an event. If they do not find the event up to their expectations or in case they feel that there is a paucity of some entity that could bring a positive change when added, feedbacks would be the best way through which these issues would come to the notice of the organizers.

Know where you went wrong

Large websites, many software and computer programs undergo a process called testing wherein a Quality Assurance Engineer or Tester gives innumerable random inputs to check if the system is able to process and deliver a valid result. Analogous to this situation, every event and every organizer needs to undergo this testing process like the software to know where you are or have gone wrong. In order to analyze your mistakes you need an engineer and this role is played by your attendees who have experienced your event. They would have found out the bugs and issues that were present in your event and through the feedbacks and surveys they would report it you for your benefit.

Correction of your mistakes

The information that you have gathered through the feedbacks is going to be of immense advantage to you. After having identified the areas of improvement and the negative aspects or problems in your event you must hunt a method that would combat them. When you implement your next event bereft of the previous issues the new attendees will not be facing them and would have a memorable time at the event.

Respect for attendee opinions

Feedbacks aren’t just a way to improve your performance as an organizer or your event, it about making the attendees feel that their opinions actually matter. There is a sense of mild hidden pride for the attendees when they are asked for their suggestions. It temporarily makes them feel that they are the deciding authority. Having given due respect to the attendees you as an organizer can expect the same from the next event that you host and this token of gratitude may be in the form of repeat attendance, which is what every organizer desires.

An easy mode of mass communication

Feedbacks are easy to be put forward to the attendees in the form of simple surveys and multiple choice questions. They could be sent over the phone via text messages thereby reaching a huge crowd and making the complete process of information/ opinion gathering expedient. Simple online survey tools like ‘Google Forms’ always come in handy. Most importantly it isn’t time consuming and above all it is a free mode of communication that is going to ameliorate the event and your organizing skills.

Feedbacks are always a game changer to your event. Each person would have a different perspective to your event. Getting to know them all would enhance your understanding about the public opinion to which you could respond or bring about change in your forthcoming events. So why are you waiting? Avail the opportunity to receive feedbacks and get spectacular ideas to sculpt your event to success.


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