A large majority of events are dependent on repeat attendees so as to keep up reputation and augment the head count. To achieve this organizers need to deliver quality experience that will in turn entice them to the organizers other events.
The central idea that has been elicited by veterans of the industry ponders upon the fact that when a great experience is gifted to the audience, they are bound to return. This idea is further elaborated here.
Attend to the Attendees First! Quality Service!
A great experience is accompanied by and is the resultant of the laudable customer service. A sense of trust and value must be instilled in the attendees in order to make them feel special and happy about the event. A simple form of customer service that is followed all over the event industry includes Welcome notes and banners, which though considered as mandatory or default, has high chances to make the attendee feel good about his or her presence at the event. When copious preparedness and praiseworthy organization skills are made conspicuous to the attendees, it marks the inception of a quality service which would act as an impetus to discuss and share about the event and its inimitable standards to others, creating a potential customer base for your upcoming events.
Rewards and Gifts for Loyal Attendees
Incentives such as discount coupons and early entry rates are usually provided by most events to hold on to their loyal attendees. Another form of rewarding the repeat attendees may be through small gifts or a token of appreciation. It makes clear that as an organizer or as an event, you are valuing the customers for their long standing support.
A respect for loyalty and recognition for repeat attendees is needed to keep them coming regularly.
Repetition of the ideas, agenda, thoughts and theme of the events from the previous years is a threat to the success of any event. No one will be interested to attend events that are going to be a replica of the old ones. Right from the decorations, communications to the event keynote speakers the attendees are going to expect something new and experience or learn something unique. The organizer has to add value to the customer through creative methodologies to enhance customer interaction and interests.
To give fresh experience every time might seem an arduous task but with ample time for innovation one can achieve it expediently. Suggestions and ideas from the team members managing the event can be taken into consideration for obtaining different perspective to implement creativity.
Motivate and Enable Event Engagement
Discovering new and unique ways of increasing interaction between attendees is a must. The success of the event largely depends on the kind, quality and quantity of network that they make. If an attendee has established a good network through your event and feels that this network is valuable he/ she will show gratitude to your event and will make sure not to miss events that you host later on. When you have empowered your attendees with the ability to create a nexus between the audience through live response tools and other social media, your event will reach a greater number of quality customer base.
Learn through Feedbacks and Surveys
Probable assumptions on customer like, needs and desires can be fallacious at times. It is better to ask rather than forming assumptions. Making mistakes is fine, but to once you have understood the trends and customer desires, there will be lesser possibilities for you to commit mistakes. Short feedbacks with radio buttons, check boxes etc., will make the process easier and quicker. Through such polls an event organizer will be able to learn and grasp the wants of his attendees and can implement the necessary changes in his upcoming events so that the valuable customers visit again.
The inception of success is highlighted by the attendees who appear at your event again and again. It makes you feel good as an organizer and creates self-confidence in the events that you conduct. While you execute an event if you are able to create a feel of ownership for the customer by ensuring a great experience and ambience the door to success will take a step towards you.