When you are planning your product launch, it is important to consider whether you want to host a traditional product launch event or if you want to combine the event with a webinar. No matter the product, there is always a need for a good launch.
Whether it is a new clothing line or a new software application, a successful launch depends on having the right mix of strategy and execution. In this article, we will discuss how to host a product launch event in a hybrid format.
What is a product launch event?
A product launch event is an organized marketing and communication campaign to introduce a new product or service to the market. They are typically hosted by the company that developed the product and attended by members of the press, buyers from retail stores, and other potential distributors or partners. The goal of a product launch event is to generate excitement around the new offering and create early adopters who will help promote it to others.
Why should you host a product launch event?
When launching a new product, there are a number of important reasons to host a product launch event. Here are some key reasons to consider:
1. To create buzz and excitement around the new product.
A well-executed product launch event can generate a lot of buzz and excitement around your new product, helping to generate awareness and anticipation among consumers.
2. To give customers an opportunity to learn about the new product.
Product launch events provide a valuable opportunity for customers to learn more about your new product – what it is, how it works, what features it has, etc. This can help encourage them to consider purchasing the product once it becomes available.
3. To display an attractive and innovative product.
Launching a new product is a significant investment of time, money, and effort. By hosting a product launch event you can showcase the benefits of your new product to potential customers in a more tangible way.
4. To establish a competitive advantage in your target market.
Products that are launched at product launch events tend to sell better than those that aren’t because they have been featured on any website, physical events, or in a magazine.
5. To increase your company’s visibility and attract new customers.
Product launch events provide a unique opportunity to reach your target audience and demonstrate your product in action.
What are the advantages of the product launch at a hybrid event?
A hybrid product launch event is an innovative marketing approach that combines the strengths of two different types of product launches. The goal is to create a unique and memorable experience for customers and stakeholders. There are several benefits to using a hybrid product launch event, including:
1. Increased visibility and awareness
Combining the strengths of two different types of product launches can help you reach more people and generate more buzz.
2. Greater excitement and anticipation
A hybrid launch event can create a sense of excitement and anticipation among customers and stakeholders, which can help boost sales or interest in your product.
3. More opportunities for engagement
A hybrid launch event provides more opportunities for customers and stakeholders to engage with your product or brand, which can help build loyalty or generate word-of-mouth marketing.
4. Increasing sales
A hybrid launch event can help generate additional sales as customers are exposed to both new and existing products, which can help boost your bottom line.
5. Greater flexibility
Hybrid event-based product launches are more flexible than traditional product launches. You can tailor them to your specific needs, and they usually have a shortened timeline. They also help you test and learn from the results of a product launch.
For example, a hybrid launch event may allow you to test new product features or variations with a select group of customers or stakeholders in one location while you conduct the full launch in another location.
5 major challenges of a hybrid event product launch
While hybrid product launches are a growing trend and can be more efficient and cost-effective, it also presents unique challenges for organizers. Here are some of the biggest challenges:
1. Complex planning process
Planning and coordinating a hybrid launch can be more complex than a traditional launch. There are many more moving parts, and it can be difficult to ensure that everything is coordinated properly.
2. Strong online presence needed
You need to have a strong online presence and be able to execute a successful social media campaign. This is essential for reaching your target audience and building excitement for the product launch.
3. High-quality content is a must
You need to create compelling content that will engage potential customers and generate interest in the product. This content must be high quality and well-targeted to your audience.
4. Advance planning required
The product launch needs to be considered and planned for months in advance. If you announce a product launch immediately after launching the beta, you may find that there is a drop-off in test users coming back to the website.
5. Too many aspects to focus
You will need to understand the different areas of your website that are of interest to your target audience, and ensure they have easy access to all of these areas before you launch the product.
10 steps to plan a product launch in a hybrid event
1. Choose the theme
Any launch event, whether for a product or service, needs careful planning. One of the most important aspects of any launch is deciding on the theme. The theme will set the tone for the overall event and guide all of the decisions made about what will be included. There are a few factors to consider when choosing a theme for a hybrid product launch event.
The first consideration is what type of product or service is being launched. The theme should reflect the target audience and what the company hopes to achieve with the launch. It’s important to create excitement around a new product or service and make sure that the theme reflects the unique selling points of the offering.
Another factor to consider is how well the theme ties in with other marketing and branding initiatives. If there are other campaigns running at the same time, it’s important that they all work together towards common goals.
2. Know the target audience
When launching a product, it is important to decide the target audience. If the target audience is not clear, the launch event can be a flop. There are several factors to consider when determining the target audience.
One of the most important factors is how well the product meets the needs of the target audience.
Another factor is how well the product resonates with the target audience’s values and lifestyle.
A third factor is how big the potential market for the product is. Determining all of these factors will help determine who should be targeted in order to have a successful launch event.
3. Decide your goals
When planning a product launch event, it’s important to keep your goal in mind. This will help you determine the steps you need to take to achieve your goal and ensure that the event is successful. Here are a few things to consider when setting your goal:
What are you trying to achieve with your launch event?
Are you looking to generate awareness for your product, generate sales, or both?
What do you want your target audience to do as a result of attending the event?
What kind of launch event will best suit your product and target audience?
Will it be an onsite event, a virtual event, or a combination of both?
4. Focus on making the event unique and inspirational
It has become cliché in the business world to launch a product with a launch event. The pressure is on to make sure that the event is unique and inspires customers and employees alike.
In order to create an effective launch event for a product, it is important to keep the theme unique and inspirational. This can be done by incorporating creative elements into the event that reflect the unique qualities of the product.
You can also combine a keynote speech with a product demonstration, or by hosting a panel discussion followed by a product launch. Whatever approach is chosen, it is important to make sure that the different elements of the event work together to create a cohesive and memorable experience for the audience.
5. Match your brand and event theme
When it comes to product launches, there’s a lot of planning that goes into making sure the event is a success. One of the most important aspects of a successful launch is making sure your theme and brand are in sync.
It’s especially important to make sure your branding is on point. Here are three tips for matching your event theme and brand:
– Keep your branding consistent across all marketing materials. This includes your website, social media accounts, and print materials like invitations and posters.
– Use the same fonts, colors, and graphic elements in all of your marketing materials. This will help create a unified look for your event.
– Make sure your printed materials and digital collateral contain the same branding as your website. Your guests are going to be able to see this branding on their screens as well. Make sure it’s consistent across all marketing materials.
6. Select the event platform
Successful product launches hinge on many factors, including the choice of venue. The venue for a product launch event should be convenient for both attendees and the company hosting the event. If possible, the venue should also be accessible to the media.
When choosing a venue for a product launch event, it’s important to consider the target audience. If the event is open to the public, then the venue should be large enough to accommodate everyone who wants to attend. If the event is by invitation only, then the venue should be smaller and more intimate.
The company hosting the launch event will want to choose a venue that is easily accessible and has plenty of parking. It’s also important to check on the availability of necessary equipment, such as audio/visual equipment and podiums.
The location of the product launch event can play an important role in its success or failure.
7. Make the right choice of event app
Choosing the right event app is critical. The app will be the foundation for all communication and interaction among the virtual attendees before, during, and after the event. There are many factors to consider when choosing an app, but three key considerations are cost, features, and compatibility.
First, consider how much the app will cost. Many apps offer a free trial or a lower cost for basic features, but more advanced features can come with a higher price tag. It’s important to decide what features are essential for your virtual event and find an app that offers those features.
Second, make sure the app is compatible with all devices. Not everyone attends virtual events from their computer; many people use their phones or tablets instead. The app should be accessible on any device so that everyone can participate equally.
8. Build hype
In order for a product to be successful, it is important to build hype around it before its launch. This way, people will be more interested in buying it and more likely to talk about it.
There are several ways to create hype, but one of the most effective is through social media. By using teaser videos or images, releasing information slowly over time, and engaging with followers online, a company can create a lot of buzz for its new product.
Hype is also important because it can help a company gain attention from the media. If there is enough excitement surrounding a product, reporters will want to write about it and that can lead to even more exposure.
Overall, creating hype is an essential part of any product launch and can mean the difference between success and failure.
9. Display a countdown sequence
A countdown is a sequence of announcements or displays that count down to an event. A product launch countdown is important because it can build anticipation and excitement for the product launch.
The sequence of announcements or displays can be as simple as a list of tasks that need to be completed before the launch, or it can be a more elaborate presentation with music, sound effects, and visuals.
A countdown can be created in any medium, such as a document, presentation, or video. The most important part is to make sure the sequence of events flows smoothly and leads up to the big reveal at the end.
A good countdown can build anticipation and excitement for the product launch, and it can help create a sense of urgency for customers who want to be one of the first to try out the new product.
10. Setting up the production
When launching a new product, it is important to have a well-thought-out production setup. This will help ensure that the launch goes smoothly and that customers are happy with the product.
There are several things to consider when setting up production for a new product. The first step is to determine the required resources. This includes figuring out how much equipment and manpower are needed.
Once this is determined, the next step is to create a timeline for the launch. This will help ensure that everything is completed on time. The third step is to create a process flow chart. This will show how the product will be produced and how it will be shipped to customers.
Finally, quality control must be considered
This ensures that the product meets customer expectations and meets safety standards.
5 things to avoid in a product launch event
While there are many things that can be done to make a product launch successful, there are also some things that should be avoided. Here are five things to avoid in a product launch plan.
1. Waiting until the last minute for creating a product launch plan and execute the event
This is one of the biggest mistakes that can be made. If you wait until the last minute to plan and execute the event, you will likely not have enough time to do everything that needs to be done and the event will not be as successful as it could have been.
2. Doing all the work yourself
This can be a mistake if you are not an expert in planning and executing hybrid events and promotions. Even though you may have good time management skills, it is important to delegate some of the work to experts in order to make the event run more smoothly.
3. Not having an event budget
This can be a big mistake if you are not careful. You want to keep your expenses as low as possible, but you also need to have some money allocated for the event.
4. Not having a structure
You want to be organized, and you don’t want your attendees to have to spend their whole day at the event. You also need to have a way of getting people registered and going through the program.
5. Not using an event technology platform
The event technology provides you with the tools you need to organize your hybrid events. You can have all of the information about your attendees and their individual needs, as well as type in what you want them to do during the event.
Benefits of using an event app for product launch
A hybrid event app can provide a number of benefits for your product launch event. Here are some of the key benefits:
– It can help you manage the event more effectively. You can use the app to create a schedule, send reminders to guests, and collect RSVPs.
– It can give guests more information about the event. The app can include product announcements, a description of the event, a map of the venue, and a list of speakers and their bios.
– It can keep guests engaged during the event. The app can include audience engagement tools such as polls and quizzes, or it can provide real-time updates about the progress of the launch.
– A hybrid event app can help you measure the success of the launch.
– It can help you keep track of who’s attending your hybrid event. This can be helpful for follow-up purposes or for sending out information about the event before and after it takes place.
– An event app can provide a platform for attendees to ask questions and provide feedback about the event on the virtual event platform. This can help you improve future events and make sure that your audience is happy with what you’re putting on.
Why choose WebMOBI?
WebMOBI is an all-in-one event management platform that helps business owners host a product launch event in hybrid format. You can create event registration forms, promo codes, and multiple landing pages for event attendees.
The extremely easy self-checkout process enables the event attendees to sync their mobile application with the event app and check in through QR codes, e-tickets, and also onsite check-in is possible.
The branding elements such as the ability to add a banner, a logo, and color schemes enable the organizer to set the event theme according to their brand. You can promote the event through email marketing using the customizable templates in the app.
The event app enables you to track your attendance and provides you with real-time event data which you can export for future reference.
The business owners can also use built-in audience engagement tools such as livepoll, word cloud, live quizzes, and live Q&A sessions to conduct highly engaging events. The speakers can make the presentation even more interactive and attractive with 40+ preset mode themes.
In conclusion, hosting a product launch event can be a great way to generate buzz and excitement for your new product. By planning and executing the event effectively, you can create a successful launch that will help your product stand out in the competitive market.