9 Best Blogging Platforms for Event-Content Marketing

9 Best Blogging Platforms for Event-Content Marketing

by | May 13, 2016 | Blog, event management, Marketing

The fact that content creation around your event’s theme or just events in general is pertinent to create and maintain awareness among people so as to generate and amplify the count of event attendees, advocates the idea that the created content needs to be presented to the audience in a legible manner with the aid of a platform that would support the desired design and orientation.
This post aims at furnishing the details and intricacies of the different blogs that are renowned for content creation and management.
Here are some of the best platforms available not only for creation of content but also for getting leads.

WordPress

WordPress, from its inception in the year 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes, since then has grown to be the largest self-hosted blogging tool in the globe, used on millions of sites and viewed by tens of millions of people every day. WordPress just has 299 employees managing the whole Open Source project.
Wordpress allows you to add plugins to your blog such as Facebook, Twitter etc., there by integrating social media to the content that you generate so as to generate leads.

Blogger

One of the first blogging platforms, Blogger was initially known as BlogSpot. This Google-owned service is most popular among casual bloggers who write or share online for fun. Blogger is best-known for its quick setup and user friendly interface. With more than 500 million users Blogger provides a large number of people to whom your event-related content would reach.

Tumblr

Tumblr is a microblogging platform and social networking website founded in the year 2007. Tumblr lets you effortlessly share anything; it allows you to post photos, text, links, quotes, music and video from your browser, desktop, email, phone etc. When you start your blog you will be able to customize everything from colors to your theme’s HTML. There are in total 294.2 million blogs on tumblr and around 120,000 average sign ups per day with 550 million monthly users. All of tumblr is managed by just 377 employees.

Medium

As the tag line goes, medium is the perfect place to read and write. Through a combination of algorithmic and editorial curation, posts on Medium get spread around based on interest and engagement not because of mere popularity of a person. Medium is not about who you are or whom you know, but about what you have to say. It’s a place to blog if you want your words to be taken seriously, and if you favor a polished, streamlined experience.

Ghost

Ghost is an entirely open source content writing platform which has the facility to get a live preview of how your post will end up while you are writing it i.e., editing is facilitated using a split screen display. Ghost content platform is codded in JavaScript and designed to simplify the process of online publishing for individual bloggers as well as online publications. This platform might act as a worthy alternative to WordPress.

Weebly

Weebly is another blogging platform that is great for businesses who want to maintain a blog on their website. It is a web-hosting service featuring a drag and drop website-builder. By using Weebly one gets the access to customizable layouts, a set of free themes, and the usual sharing features that you can expect, to spread your words far and wide.Since Weebly can be used for blogging and web building, business experts find this platform more expedient in terms of use than other platforms where blogs and websites are created separately.

Typepad

Typead is deliberately marketed to non-technical users and includes additional features like multiple author support, photo albums, mobile blogging etc. The service is available in several languages and countries around the world. A major drawback to using Typepad is that all of the blogs are hosted by Typepad itself on their server, so you do not have the choice of using the platform with your own blog host.

Squarespace

Squarespace is a comprehensive platform that provides multitudes of options in terms of customization. It is a content management system that is composed of a website-builder, blogging platform and hosting service. One does not require coding-knowledge to change the content or layout or anything for that matter, which makes squarespace completely user friendly.

Wix

Wix.com is a cloud-based web development platform that allows users to create web sites and mobile sites with the help of their online drag and drop tools. Its predominant aim is to build websites, but it can also be used to start a blog. Although Wix uses a user friendly interface it has its own drawbacks in terms of search engine optimization (SEOs).

 

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Content Writing for Event Marketing- Edify Potential Attendees about your Event!

Content Writing for Event Marketing- Edify Potential Attendees about your Event!

by | May 11, 2016 | Blog, event management, Marketing

Content marketing may be defined as creating and sharing valuable free content to attract and convert prospects into attendees, and attendees into repeat or loyal attendees. The type of content you share is closely related to what you sell and how you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. The quality of content that you share must revolve around the theme of your events so that it acts as the selling point.

The theme of all the content uploaded should emphasize on the fact that events are a vital part for any business and should provide the various options for event planning, event marketing, the risks involved, the means to overcome them, techniques to propagate events and so on. While the topics for the content that you share will be plenty, the content must convey the importance of your event.

Content Management Systems

A good content management system will comprehensively support the creation and modification of digital content using a common user interface and hence will generally support multiple users working in a collaborative environment. It will take care of SEO friendly URLs. It will give a full template support, for unlimited looks without changing a line of content with minimal server requirements.
Some of the best CMS software are:-
Joomla
Drupal
Sitecore

What are the platforms available for content writing?

Multiple online platforms for content writing are available for creating and promoting your content.

  • Blogs

Several blogging platforms provide the opportunity to create content on their site with a spectacular user-friendly interface. Options like drag-and-drop, choose your theme, etc., transforms content creation by making it extremely expedient for the common man.
Some of the renowned blogs are:-
WordPress
Blogger
Medium
Tumblr

  • Website builders

There is a clear distinction between blog hosting and website hosting. The website builder platforms provide a comprehensive solution to a larger business model that can have innumerable editable features and customization techniques. https://thedentallounge.com/ It is not only limited to basic users or the beginners but also apt for professional coders with sufficient programming knowledge in languages like HTML, JavaScript etc.
Some of the most popular websites builder platform for content creation are:-
Wix
Weebly
Yola
Jimdo

How can content help spread the word about your event?

A quality content that has adequate and insightful information pertaining to the concept of your events can set fire in the event industry and take sharp rising curve in terms of the headcount of the number event attendees for your event once the buzz about your event begins through your blogs or articles or user-friendly websites. With the help of Search Engine Optimization techniques people all over the globe will be able to see the content that you publish and be enlightened with the knowledge that you impart about your event and the information that you want the world to know.

 

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With attractive images, intriguing word play and insightful matter your content and in turn your event is bound to reach a wide range of audience.
Event related content creation is the corner stone to the success of your event.