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Trade shows marketing in 2022: Using Instagram to get ahead!

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Instagram is a very important platform for marketing trade shows because it allows exhibitors to share photos and videos of their products and services with a large audience quickly and easily. This allows potential customers to get a good idea of what the exhibit has to offer, and it also allows exhibitors to communicate with one another about potential deals.

The Rise of Social Media Marketing Strategy in the Trade Show Industry

Trade Show Marketing

In the last decade, the social media marketing industry has become one of the most important tools for businesses of all sizes. Not only the social media marketing industry is a great way to communicate with customers, but it’s also an effective way to market products and services. In 2022, having a social media marketing strategy will be even more important for trade show marketing.

Here are four reasons why you should have a proper social media marketing strategy:

1. Social media provides instant feedback. When you’re at a trade show, you can’t always tell how your marketing efforts are being received. But with social media, you can get instant feedback from customers. This feedback can help you make changes to your marketing strategy on the fly and improve your results.

2. Social media is a great way to build relationships with customers. At a trade show, you have limited time to connect with customers. One of the best ways to build relationships with customers is to post engaging content on your social media pages.

3. A proper social media marketing strategy is a great way to build brand recognition. If you’re in the business of selling products, building brand recognition is essential for long-term success. Building brand recognition can be done through social media.

4. Social media is a great way to measure results. When you run a trade show, you are more likely to get materials that are not relevant to your brand. Social media provides excellent ROI.

10 Benefits of Trade Show Marketing on Instagram


If you’re looking for a way to build trust, increase brand awareness, and get in front of more potential customers, trade show marketing on Instagram may be the answer. Here are the top ten benefits of using this social media platform to promote your business at trade shows:

1. It’s Cost-Effective – Compared to traditional advertising methods, Instagram is a relatively low-cost option. You can reach a large number of people for a fraction of the cost of other advertising platforms.

2. It’s Engaging – With Instagram, you can create engaging content that will capture the attention of potential customers. This content can include photos and videos of your products or services, as well as behind-the-scenes footage from your trade show booth.

3. Large audience – Instagram is one of the most popular social media platforms, as it has more than 500 million daily active users. This means that you have a large audience data to reach with your content to build brand awareness and will be able to attract potential customers who are interested in what you are selling.

4. Boost brand recognition – Instagram has a million-strong base of daily active users and is one of the best social media platforms to build brand recognition and convey your message in an engaging way. Combining a great content marketing strategy with a social media strategy can help you to increase brand recognition and build trust.

5. Promote events- If you’re attending a conference or trade show, you can use Instagram to promote your event. You can schedule an ” Instagram live” social media broadcast from the event and allow potential customers to participate. Instagram live when done in the correct manner with great content can boost the engagement rate.

6. Connect with other business owners – With Instagram, small business owners connect with other business owners and promote their own brands in the same space. Small businesses also use the platform to reach out to potential customers who are not at their trade show booth, but who may be interested in what those small businesses have to offer.

7. Showcase products and services – Instagram is a great way to showcase your products and services to build brand awareness. You can use the app to take photos of your products, or even create video commercials where you demonstrate the benefits of your goods.

8. Lead generation and sales – You can use it as your primary social media marketing platform,  Instagram helps you in lead generation and drive sales by sharing photos of your products or services with potential customers.

9. It’s Accessible – You can connect with your potential customers through Instagram by using hashtags or by pinning images. This allows potential buyers to easily locate you and follow you, making it easy for them to get in touch with you.

10. It’s Versatile – Instagram offers a variety of features that allow you to tailor your content to fit your needs.

How to Create a Consistent Brand on Instagram


It is likely that some business owners may not be able to employ photographers like those at National Geographic, but there is quite a bit all of us can learn from how they use their photos – especially on Instagram stories and Instagram posts as part of their social media marketing strategy. Event management companies can gauge and apply this social media marketing strategy (Instagram stories and Instagram posts) to enhance their brand presence.

As the world is increasingly getting pulled into the world of social media, various brands and businesses are becoming conscious of the way they engage with their users, and Instagram has shown exceptional engagement rates as a social media marketing platform. The reason is that Instagram users and followers are more enthusiastic about sharing and engaging with branded official content.

Here are a few statistics you need to keep in mind when you plan on integrating Instagram into your branding techniques:

1. Instagram usage is more prominent in urban metropolitan areas
2. Around a quarter of its total users access the site multiple times a day
3. Its use is somewhat evenly split between both major OS brands – Android and Apple
4. Instagram is used widely by celebrities and dominant personalities for both personal and business purposes.

A brand’s Instagram presence is an innately inexpensive tactic that can allow for incredible attendee engagement rates and database growth. With over 700 million active monthly followers, Instagram is tainted to be the most popular social media network and show marketing tool of 2018. Brands and trade shows are increasingly being encouraged to utilize the visually charged medium to attract potential investors and audiences to your services. T

Trade shows and event companies need to motivate their viewers to participate in their services. It will help in boosting their average engagement rate and overall mission, and once an overall goal and theme have been set, the following content needs to be Instagram-ready.

Create The Perfect Instagram Stream:


Show marketing content needs to be directed to image and ‘hashtag’ channels. While your image base will not just capture and promote your actions and services, but also allow your audiences to keep up with your activity, your hashtag stream will end up defining your primary audience and how you distribute and describe your content.
It is critical for trade fairs and event management companies to understand and define their Instagram hashtag stream, to allow their content to gain maximum accessibility. Mass audiences can even reach out and discover the pre-show feed for the tradeshow. By creating a pre-show hashtag, viewers can research and grasp the prospects of the event.

Simultaneously, using specific hashtags can help your trade show reach the word out to other bloggers and press attendees. These hashtags can include details about topics like:

1. The Booth Numbers
2. The Type of activity/service/industry
3. The Show/Pre-show name
4. The brands and sponsors featured

Apart from Instagram hashtags, trade fair marketers can also utilize geotags or location-specific tags, that can allow viewers to see the location on a map and scroll through other images taken at that same place. Geo-tags are much easier for Instagram users to activate and (more importantly) remember. Trade fair marketers should remember always to attach their venue locations with their respective photos to promote inbound interaction.

Strengthen Your Database:


Every trade show display marketer needs to make use of the latest mass communication and distribution techniques to ensure that your messages and the branded content are viewed above the crashing wave of online material. And one such prominent use of Instagram for trade shows is to be able to build upon your audience data simultaneously.

After creating a landing page for your event and brand, event planners and marketers can promote the website’s URL on their Instagram pages to further direct online traffic from the social media outlet to the primary site.

Here are other quick ways in which you can optimize your Instagram presence:

1. Send out invitations to follow your page on Instagram in other promotional mailings
2. Take as many snaps as you can – there can never be just one perfect picture
3. Step away from the PR-like nature of photos, and post more interesting and real-time activities for audiences to better engage with your brand
4. Provide backstage and behind the scene, sneak peeks to your viewers via Instagram stories and videos
5. Run Instagram contests and giveaways; e.g., ask followers to re-Tweet or share your Instagram posts and stories to win a prize
5. Encourage show attendees to take and share photos at your booths with your logos – event post the event
6. Use your Instagram ROI to evaluate your event’s or show’s performance.

5 Creative Ways to Use Instagram Hashtags for Your Next Trade Show


In order to create a successful trade show marketing campaign on Instagram, consider using hashtags. Hashtags are words or phrases that are preceded by the “#” symbol and used to group related posts together. When potential customers search for hashtags relevant to your product or service, they may find your company’s post and be encouraged to learn more.

Here are a few tips for using hashtags effectively in your trade show marketing campaign:

1. Keep it simple. Try to use no more than three Instagram hashtags per post.

2. Use location tags. Add your city or town’s name as Instagram hashtags to target local customers.

3. Research popular Instagram hashtags. Do some research to find out which hashtags are most popular for the products or services you offer.

4. Use branded Instagram hashtags. Use Instagram hashtags that are branded with your company’s name or logo.

5. Monitor all your Instagram hashtags usage. Check your analytics to measure how often you are using certain Instagram hashtags and for how long.

Why Instagram Live Video is Essential for Trade Show Marketing?


Live video has become an important part of social media, and content creation on Instagram live video is no exception. In fact, branded content creation on Instagram Live Video may be the most important platform for live video. Here’s why:

First, Instagram has more than 500 million users. That’s a lot of potential viewers for your live video from the Instagram app.

Second, Instagram is all about visuals and interactive content. That makes it the perfect platform for sharing live video footage of your trade show booth and products.

Third, Instagram is all about engagement through interactive content. Your followers can comment on your live video, and you can respond to their comments in real-time through the Instagram app. That creates a powerful connection with your audience.

Fourth, Instagram is owned by Facebook. That means that you can share your live videos on both platforms, reaching even more people.

Finally, Instagram Live Video is easy to use.

How to captivate Your trade Shows audience with Instagram video marketing


With its focus on visuals and easy-to-use filters, Instagram live video marketing is perfect for showcasing your trade show products and experiences along with boosting the average engagement rate. Here are a few tips to get you started:

1. Choose the right filters. When it comes to Instagram, the right filter can make all the difference. Experiment with different filters until you find one that enhances your video footage in the best possible way.

2. Keep it short and sweet. Most people don’t have long attention spans, so keep your videos short and sweet. If you can capture the key points in under a minute, even better!

3. Include call-outs. When you’re working with a trade show, your booth space probably isn’t the first thing people think of when they’re walking through. Include a call-out in your Instagram video to let people know where they can find you and what products you have on display.

4. Make it easy to share. Give people the option to easily share your videos by adding a link.

5. Use hashtags liberally. Hashtags are a great way to help people find your videos, so use them liberally!

6. Never stop experimenting.

New ways to market your trade shows with Instagram Reels and Instagram Stories


Trade shows are a great opportunity for businesses to market their products or services to potential customers. However, it can be difficult to stand out from the competition. According to a recent study, Instagram posts that include a video receive 38% more engagement than those without. That’s why using Instagram reels and stories for trade show marketing is so important.

Instagram reels are like regular Instagram posts, but they allow you to upload multiple videos instead of just one. But Instagram stories are similar to Instagram reels, but they disappear after 24 hours.

Both Instagram reels and Instagram stories are a great way to show off your company’s products or services and they will help you with lead generation. They’re also a great way to give potential customers a sneak peek behind the scenes at your company.

If you’re not already using reels and stories for trade show marketing, you should start today. They’re a great way to engage with your audience and boost your ROI.

You should have an Instagram business profile for posting Instagram reels and Instagram stories. It is an integral part of your social media strategy. While creating your Instagram business profile, be sure to include information about your company, such as the products or services you offer. You can also include a link to your website or blog in your Instagram business profile.

If you’re looking to up your Instagram game for trade show marketing, you’re in luck. While there’s no one-size-fits-all prescription for a successful campaign, there are a few key tips that should help you get the most out of your investment. Here are four things to keep in mind when creating Instagram ads for your trade show.

4 Tips to Make Your Instagram Ads for Trade Shows Successful


If you’re looking to up your Instagram game for trade show marketing, you’re in luck. While there’s no one-size-fits-all prescription for a successful campaign, there are a few key tips that should help you get the most out of your investment. Here are four things to keep in mind when creating Instagram ads for your trade show.

1. Establish a goal for your campaign: Whether you’re looking to generate leads, drive traffic to your booth, or increase brand awareness, it’s important to have a specific goal in mind before you start planning. This will help you stay focused and make sure that all of your efforts are directed toward achieving your desired outcome.

2. Choose the right target audience: When creating your ad, be sure to target an audience that is likely to be interested in what you have to offer. Try to think outside the box so that your ads reach a more diverse audience.  You’re more likely to get more engagement if you choose a different target audience than if you just target people who are already interested in your company or product.

3. Showcase your brand through creative design: Don’t cram important information into your sponsored posts. Clutter in your sponsored posts can make an ad look unprofessional and uninteresting, which will lead to low engagement. Use engaging images in the sponsored posts that highlight your brand to show who you are and why people should care about what you have to offer.

4. Create a compelling campaign: The last thing you want is to waste your ad budget on an ad that doesn’t generate any response at all. To ensure that this doesn’t happen, make sure that your ads are visually appealing and easy to understand.

Why trade shows are turning to Instagram influencers for help


In recent years, the use of social media influencers as a part of social media marketing strategy has exploded. Influencer marketing campaigns are a widely used social media marketing strategy. This is because social media influencers are able to reach a large audience with their content on social media platforms, and they have the trust of their followers. For this reason, Instagram influencer marketing campaigns can be an effective tool for promoting your product or service at a trade show.

There are many ways to use social media influencer marketing campaigns for running the trade show Instagram influencer marketing campaigns on Instagram. One way is to give them a free ticket to the trade show and ask them to post about their experience at the show. You can also ask them to post about your product or service before, during, and after the trade show. In addition, you can give them a product or service to review in exchange for a post about your company.

Get More Out of Your Trade Shows with These Digital Marketing Platforms 


If you’re looking for digital marketing platforms for trade show marketing along with Instagram marketing, you have a few options. Facebook, LinkedIn, and Twitter are all popular social media platforms that can be used to reach potential customers.

You can also use Google AdWords to create targeted ads that will appear when someone searches for keywords related to your product or service. Additionally, there are a number of paid advertising platforms available, such as AdRoll and Marin Software, that can help you reach a larger audience with your trade show marketing efforts.



In conclusion, it is evident that Instagram will be the primary way to market your trade show in 2022. The platform offers a variety of features that allow businesses to reach a wider audience. With the ability to create and share engaging content, businesses can increase brand awareness and drive traffic to their websites.

Additionally, Instagram offers powerful analytics that provides insights into how well your campaigns are performing. By using Instagram, businesses can connect with their target audience and generate more leads from trade shows.

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